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Ordenar por: RelevânciaAutorTítuloAnoImprime registros no formato resumido
Registros recuperados: 36
Primeira ... 12 ... Última
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A CASE STUDY OF PROMOTING FRESH BEEF THROUGH IN-STORE DEMONSTRATIONS AgEcon
Eastwood, David B.; Gray, Morgan D.; Brooker, John R..
In-store demonstrations are becoming a popular way of promoting foods at the retail level. However, little information is available to guide store managers and marketers in the design and implementation of these promotions. A test demonstration for shoulder and top blade steaks is used to estimate the effects of discretionary components of this promotional strategy. Marketing implications are drawn.
Tipo: Journal Article Palavras-chave: Marketing.
Ano: 1992 URL: http://purl.umn.edu/27543
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A Marketing Systems Approach to Removing Distribution Barriers Confronting Small-Volume Fruit and Vegetable Growers AgEcon
Hall, Charles R.; Brooker, John R.; Eastwood, David B.; Epperson, James E.; Estes, Edmund A.; Woods, Timothy A..
Tipo: Journal Article Palavras-chave: Crop Production/Industries; Marketing; L11; L25.
Ano: 2006 URL: http://purl.umn.edu/94364
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A MARKETING SYSTEMS APPROACH TO REMOVING DISTRIBUTION BARRIERS CONFRONTING SMALL-VOLUME FRUIT AND VEGETABLE GROWERS AgEcon
Rhea, Alice J.; Eastwood, David B.; Brooker, John R.; Estes, Edmund A.; Stegelin, Forrest E.; Woods, Timothy A..
Tipo: Conference Paper or Presentation Palavras-chave: Industrial Organization; Marketing.
Ano: 2002 URL: http://purl.umn.edu/16620
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A MARKETING-SYSTEM APPROACH TO REMOVING DISTRIBUTION BARRIERS CONFRONTING SMALL-VOLUME FRUIT AND VEGETABLE GROWERS AgEcon
Eastwood, David B.; Brooker, John R.; Stegelin, Forrest E.; Woods, Timothy A.; Estes, Edmund A..
Tipo: Journal Article Palavras-chave: Marketing.
Ano: 2002 URL: http://purl.umn.edu/27647
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BRANDING LOCALLY GROWN PRODUCE IN SUPERMARKETS AgEcon
Brooker, John R.; Eastwood, David B.; Stout, Carol L.; Orr, Robert H..
Tipo: Journal Article Palavras-chave: Agribusiness.
Ano: 1988 URL: http://purl.umn.edu/27336
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Changing Produce Marketing Barriers: A Comparison Among Three Southern States AgEcon
Eastwood, David B.; Brooker, John R.; Hall, Charles R.; Rhea, Alice J.; Estes, Edmund A.; Woods, Timothy A..
Produce growers in Kentucky, North Carolina, and Tennessee were surveyed in 2002 to gather information about their decision making in the areas of planting, postharvest handling, marketing, and expected changes. North Carolina has proportionately more respondents with large operations, and Kentucky and Tennessee were more similar and concentrated in smaller farms. Tennessee and Kentucky respondents were less likely to have engaged in activities that were associated with the commercial distribution system. Greater reliance on the commercial distribution system on the part of North Carolina growers is consistent with more produce export activity.
Tipo: Journal Article Palavras-chave: Cooling; Direct markets; Postharvest handling; Produce marketing; Traceback; D30; D40; Q12; Q13; Q16; Q17.
Ano: 2003 URL: http://purl.umn.edu/43205
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COMPETITIVENESS AND ACCESS TO PRODUCE MARKETS FOR SMALLER-VOLUME TENNESSEE PRODUCERS AgEcon
Brooker, John R..
Tipo: Journal Article Palavras-chave: Agribusiness.
Ano: 2000 URL: http://purl.umn.edu/27811
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CONSUMER AND FOOD INDUSTRY ACCEPTANCE OF A NEW GREEN BEAN AgEcon
Brooker, John R.; Eastwood, David B..
The perceptions of food shoppers, produce managers in supermarkets, and wholesale produce buyers were examined with respect to acceptance of a fresh green bean that is slightly darker in color than the current leading cultivar. In-store interviews with shoppers revealed that retail shoppers are not biased for or against the darker color bean. The produce department managers and wholesale buyers indicated a willingness to handle the darker bean if shown evidence that consumers would purchase them. Analysis of variance was used to search for an acceptability or preference pattern associated with various socioeconomic factors.
Tipo: Journal Article Palavras-chave: Consumer/Household Economics.
Ano: 1992 URL: http://purl.umn.edu/27190
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CONSUMER PREFERENCES FOR LOCAL VERSUS OUT-OF-STATE GROWN SELECTED FRESH PRODUCE: THE CASE OF KNOXVILLE, TENNESSEE AgEcon
Eastwood, David B.; Brooker, John R.; Orr, Robert H..
Consumer behavior with respect to purchase regularity, satisfaction, origin, and willingness to pay for selected local versus non-Tennessee grown fresh produce is examined. Except for origin, consumer behavior with respect to the above is affected by income, of respondent, college education, and occupation. The pattern of significant variables changed by commodity. Tomatoes, followed by peaches, had the greatest local market potential. Local promotion of other products may be more difficult. Results suggested consumers have no strong preferences for or against locally grown fresh produce. The prices of locally grown commodities in Knoxville should be less than or equal to those of comparable quality non-Tennessee commodities.
Tipo: Journal Article Palavras-chave: Consumer/Household Economics.
Ano: 1987 URL: http://purl.umn.edu/30198
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CONSUMERS' PERCEPTIONS OF LOCALLY GROWN PRODUCE AT RETAIL OUTLETS AgEcon
Brooker, John R.; Eastwood, David B.; Orr, Robert H..
Tipo: Journal Article Palavras-chave: Consumer/Household Economics.
Ano: 1987 URL: http://purl.umn.edu/26863
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CONSUMERS' VALUATION OF DISEASE-RESISTANT NURSERY STOCK: A CASE STUDY OF DOGWOODS AgEcon
Gardner, Justin G.; Eastwood, David B.; Brooker, John R.; Klingeman, William E..
This article summarizes a study of consumers' willingness to pay (WTP), in urban areas in Tennessee, Mississippi, and Michigan, for a powdery mildew resistant dogwood tree. Powdery mildew is a disease affecting flowering dogwoods that can limit growth, detract from the appearance, and may cause plant decline and death. Study objectives were to provide information about consumers' WTP and to identify potential marketing strategies for the introduction of the disease-resistant tree. On average, survey respondents indicated they are willing to pay a $13.35 premium for a flowering dogwood tree which is resistant to powdery mildew. Regression results led to inferences that the presence of dogwoods in a respondent's yard, presence of dogwoods infected with...
Tipo: Journal Article Palavras-chave: Contingent valuation; Disease resistance; Dogwood; Marketing; Maximum likelihood; Nursery; Powdery mildew; Crop Production/Industries; Marketing.
Ano: 2003 URL: http://purl.umn.edu/14676
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DIRECT MARKETING IN THE 1990S: TENNESSEE'S NEW FARMERS' MARKETS AgEcon
Brooker, John R.; Eastwood, David B.; Gray, Morgan D..
Tipo: Journal Article Palavras-chave: Marketing.
Ano: 1993 URL: http://purl.umn.edu/26564
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ECONOMIC IMPACT OF FEDERAL MARKETING ORDERS - THE FLORIDA WINTER TOMATO CASE AgEcon
Brooker, John R.; Pearson, James L..
Tipo: Journal Article Palavras-chave: Marketing.
Ano: 1975 URL: http://purl.umn.edu/29520
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FORECASTING ITEM MOVEMENT WITH SCAN DATA: BOX-JENKINS RESULTS AgEcon
Eastwood, David B.; Gray, Morgan D.; Brooker, John R..
Preliminary forecasts using the Box-Jenkins methodology for supermarket scan data for ground beef and roast item movement are described. The functional form and the accuracy of the forecasts vary by product. Results suggest that further analyses incorporating price and advertising may increase the accuracy of the forecasts.
Tipo: Journal Article Palavras-chave: Food Consumption/Nutrition/Food Safety; Marketing.
Ano: 1991 URL: http://purl.umn.edu/28815
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FRESH VEGETABLE PRICE LINKAGE BETWEEN GROWER/SHIPPERS, WHOLESALERS AND RETAILERS AgEcon
Brooker, John R.; Eastwood, David B.; Carver, Brian T.; Gray, Morgan D..
This study focused on the transmission of price adjustments between grower/shippers and wholesalers and between wholesale handlers and retailers of nine fresh vegetables (only the results associated with bell peppers are reported in this paper). Results among the nine vegetable products were not consistent with respect to the magnitude of adjustments or the time periods involved in the adjustments. In response to wholesale price changes, upward price adjustments at the retail level occur more quickly than do downward price adjustments. Price transmission relationships also varied among the vegetable products between the wholesaler and grower. Overall, the results indicate that factors in addition to changes in upstream prices are impacting retailers'...
Tipo: Journal Article Palavras-chave: Demand and Price Analysis.
Ano: 1997 URL: http://purl.umn.edu/26599
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FRESH VEGETABLE PRICE RELATIONSHIPS AT SHIPPING POINT, WHOLESALE TERMINAL MARKETS, AND RETAIL OUTLETS: A CASE STUDY IN TENNESSEE AgEcon
Eastwood, David B.; Brooker, John R.; Gray, Morgan D..
Tipo: Journal Article Palavras-chave: Demand and Price Analysis.
Ano: 1993 URL: http://purl.umn.edu/26565
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GREEN GROCERS: A VIABLE WHOLESALE OUTLET FOR SMALL-VOLUME FRUIT AND VEGETABLE GROWERS? AgEcon
Brooker, John R.; Eastwood, David B..
Tipo: Journal Article Palavras-chave: Agribusiness.
Ano: 2001 URL: http://purl.umn.edu/26520
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HEDONIC PRICING OF FOOD ITEMS BASED ON NUTRITIVE ATTRIBUTES AgEcon
Brooker, John R.; Terry, Danny E.; Eastwood, David B..
Tipo: Journal Article Palavras-chave: Demand and Price Analysis.
Ano: 1986 URL: http://purl.umn.edu/27663
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HOUSEHOLD NUTRIENT DEMAND: USE OF CHARACTERISTICS THEORY AND A COMMON ATTRIBUTE MODEL AgEcon
Eastwood, David B.; Brooker, John R.; Terry, Danny E..
A characteristics model, which assumes goods generate a common set of attributes but no unique attribute, is described. The model yielded two equations which were estimated. One was a set of hedonic price equations in which the price paid for each food purchased was a function of imputed attribute prices. This set of equations was estimated at the household level. Nutrient demand equations were estimated across households. Imputed prices, income, and household characteristics including location, size, education, age distribution, and race affected nutrient demand levels.
Tipo: Journal Article Palavras-chave: Consumer/Household Economics.
Ano: 1986 URL: http://purl.umn.edu/29780
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LOCATION AND OTHER MARKET ATTRIBUTES AFFECTING FARMER'S MARKET PATRONAGE: THE CASE OF TENNESSEE AgEcon
Eastwood, David B.; Brooker, John R.; Gray, Morgan D..
Tipo: Journal Article Palavras-chave: Consumer/Household Economics.
Ano: 1999 URL: http://purl.umn.edu/26789
Registros recuperados: 36
Primeira ... 12 ... Última
 

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