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A Guide to Successful Organic Marketing Initiatives Organic Eprints
Schmid, Otto; Hamm, Ulrich; Richter, Toralf; Dahlke, Andrea.
A Guide to Successful Organic Marketing Initiatives provides practical application of the business and marketing ideas developed from the EU research project OMIaRD. Businesses based on the collaboration between organic farmers often have resources of enthusiasm and considerable skill in agricultural production but lack the means and expertise to develop successfully in the face of rapidly changing market structures and conditions. It provides useful advice on the market and policy issues to take into account, and on preparing to establish a new business with farmer participation, managing the start-up phase, and on into consolidation of a mature enterprise. It will be useful for organic farmers, enterprise managers, and practitioners in rural and regional...
Tipo: Book Palavras-chave: Farming Systems; Markets and trade.
Ano: 2004 URL: http://orgprints.org/25539/1/1338-marketing.html
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Marketing-Handbuch für landwirtschaftliche Vermarktungsinitiativen Organic Eprints
Schmid, Otto; Hamm, Ulrich; Richter, Toralf; Dahlke, Andrea.
Am Beispiel des Biomarktes in Europa und der europäischen Förderkulisse beschreibt das Marketing-Handbuch, welche internen und externen Faktoren den Erfolg einer Vermarktungsinitiative beeinflussen. Die Entwicklung einer Vermarktungsinitiative wird in einem dreistufigen Modell beschrieben (Vorbereitungs-, Start- und Reifephase). Das Marketing-Handbuch richtet sich an Landwirte, Berater, Verarbeiter, Händler und alle interessierten Personen, die sich mit dem Aufbau und der Führung von landwirtschaftlichen Vermarktungsinitiativen beschäftigen.
Tipo: Book Palavras-chave: Markets and trade Education; Extension and communication.
Ano: 2005 URL: http://orgprints.org/25540/2/1366-marketing-handbuch.html
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