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Assessing Agricultural Input Brand Loyalty Among U.S. Mid-Size and Commercial Producers AgEcon
Harbor, Anetra L.; Martin, Marshall A.; Akridge, Jay T..
This study explores the prevalence and determinants of brand loyalty for agricultural input products. Results suggest that loyalty for both expendable and capital inputs is high among commercial farmers. Farmer attitudes, beliefs, and some demographic characteristics are useful identifiers of brand loyal farmers.
Tipo: Conference Paper or Presentation Palavras-chave: Brand loyalty; Capital inputs; Expendable inputs; Farmer purchase decisions; Farm Management.
Ano: 2006 URL: http://purl.umn.edu/21460
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Assessing Input Brand Loyalty among U.S. Agricultural Producers AgEcon
Harbor, Anetra L.; Martin, Marshall A.; Akridge, Jay T..
This study explores the prevalence and determinants of brand loyalty for agricultural input products. Results suggest that loyalty for both expendable and capital inputs is high among commercial agricultural producers in the United States. Producer attitudes, beliefs, and some demographic characteristics are useful identifiers of brand loyalty among commercial producers.
Tipo: Journal Article Palavras-chave: Brand loyalty; Dealer loyalty; Capital inputs; Expendable inputs; Farmer purchase decisions; Agricultural Finance; Consumer/Household Economics; Marketing; Q10; Q13; Q14.
Ano: 2008 URL: http://purl.umn.edu/53626
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MANAGING THE CORN ROOTWORM VARIANT: EMPIRICAL RESULTS FROM AN INDIANA FARMER SURVEY AgEcon
Harbor, Anetra L.; Martin, Marshall A..
The emergence of a corn rootworm "variant" has reduced the effectiveness of a corn-soybean rotation in some areas of Indiana. This research identifies potential control alternatives. Empirical results suggest that younger, more educated managers of larger farms would be the most likely to adopt transgenic corn for rootworm control.
Tipo: Conference Paper or Presentation Palavras-chave: Areawide pest management; Corn rootworms; Technology adoption; Transgenic corn; Crop Production/Industries.
Ano: 2002 URL: http://purl.umn.edu/19631
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REAL OPTIONS ANALYSIS FOR INVESTMENT IN ORGANIC WHEAT AND BARLEY PRODUCTION IN SOUTH CENTRAL NORTH DAKOTA USING PRECISION AGRICULTURE TECHNOLOGY AgEcon
Ehmke, Mariah D.; Golub, Alla A.; Harbor, Anetra L.; Boehlje, Michael.
Real options theory is employed to measure the value of investing in organic wheat production using precision agriculture technology. Results reveal that an option to wait until market uncertainty is resolved is valuable. Information obtained via precision agriculture technology is also valuable to producers seeking organic certification.
Tipo: Conference Paper or Presentation Palavras-chave: Organic wheat production; Real options theory; Precision agriculture technology; Crop Production/Industries; Research and Development/Tech Change/Emerging Technologies.
Ano: 2004 URL: http://purl.umn.edu/20346
Registros recuperados: 4
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