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A QUANTITATIVE ASSESSMENT OF E-GROCERS AgEcon
Heilig, Julia K.; Ernst, Stanley C.; Hooker, Neal H..
Tipo: Journal Article Palavras-chave: Agribusiness.
Ano: 2002 URL: http://purl.umn.edu/27614
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TRACKING THE EVOLUTION OF E-GROCERS: A QUANTITATIVE ASSESSMENT AgEcon
Lim, Heejin; Heilig, Julia K.; Ernst, Stanley C.; Widdows, Richard; Hooker, Neal H..
Forecasts of the proportion of food retailing likely to be conducted over the Internet remain small, perhaps only contributing 2 percent of sales. One reason for this low market share is the challenge E-Grocers face in developing strategies which respond to four key areas of interest to consumers: signals of firm quality; signals of product quality; the range of products offered; and service, or customer-relationship management (CRM). Careful attention to these consumer concerns is important in all retail relationships–-online or offline. This paper compares indicators of these factors across U.S. E-Grocers. A quantitative four-period ranking of online food-retailing strategies is presented for the nascent industry. Data from the third and fourth quarters...
Tipo: Journal Article Palavras-chave: Agribusiness.
Ano: 2004 URL: http://purl.umn.edu/27239
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