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Registros recuperados: 7
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Antecedents to Biomass Procurement: The Essentials for Producer Participation AgEcon
Hoque, Mohammad Mainul; Artz, Georgeanne M.; Martens, Bobby J.; Jarboe, Darren H..
Tipo: Presentation Palavras-chave: Agribusiness; Crop Production/Industries; Land Economics/Use; Production Economics; Resource /Energy Economics and Policy.
Ano: 2012 URL: http://purl.umn.edu/124355
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Customer Relationship Management at Farm Credit Services of Mid-America: Working towards a SingleView AgEcon
Martens, Bobby J.; Akridge, Jay T..
This case study explores Farm Credit Services of Mid-America's (FCS MA) process of identifying and implementing new technology needed to meet the needs of their customer relationship management (CRM) program. This case illustrates the key challenges facing firms as their CRM programs are expanded and improved to continually meet the customer's needs and explores the complexities of developing and implementing a large information technology system. Decisions ranging from which technology system is right to which approach is best when training and motivating the system users are considered.
Tipo: Journal Article Palavras-chave: Customer relationship management; Technology implementation; Market segmentation; Marketing strategy; Agricultural Finance.
Ano: 2006 URL: http://purl.umn.edu/8201
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Effects of Supply Chain Management for Food and Grocery Companies AgEcon
Dooley, Frank J.; Martens, Bobby J.; Blomeke, Phillip.
Mass merchandisers’ entry into food retailing threatens traditional grocers’ market share. In response, traditional grocers and food manufacturers adopted Efficient Consumer Response (ECR) as an industry-wide set of supply chain management strategies that focused on cutting costs and improving product assortment, thereby improving inventory and financial performance levels. However, research findings and trade press reports question whether adopting supply chain management strategies will achieve these goals. The results of this analysis strongly support the proposition that the adoption of an ECR strategy pays off. However, the growth in profit does not appear to come from improved performance for traditional inventory measures. The driving force...
Tipo: Conference Paper or Presentation Palavras-chave: Efficient Consumer Response; Supply chain management; Inventory; Cash conversion cycles; Financial performance; Grocery; Food manufacturing; Financial Economics; Industrial Organization.
Ano: 2009 URL: http://purl.umn.edu/49399
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ESTIMATING THE IMPORTANCE OF SHELF SPACE CONFIGURATION ON RETAILER'S PROFIT AgEcon
Roucan-Kane, Maud; Martens, Bobby J.; Preckel, Paul V..
Retail shelf space allocation remains a central issue in grocery retailing. A literature review produced many studies on retail shelf space allocation, but none which evaluated shelf space allocation using three major factors at once: space, vertical height, and price. In this study, shelf space allocation was modeled from the perspective of a retailer maximizing profit using space, vertical height, and price. Using benchmarking, the results show how shelf configuration affects consumer demand and retailer profit. Parameters for the model were based on experience-based intuition. Although the initial results are not valuable at this point, the method and results create a rationale and motivation to gather primary data. Once primary data is collected, this...
Tipo: Working or Discussion Paper Palavras-chave: Shelf space allocation; Retail; Optimization; Grocery; Elasticity; GAMS; Ketchup; Marketing; C61; L81.
Ano: 2007 URL: http://purl.umn.edu/7330
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The Effect of Entry by Supercenter and Warehouse Club Retailers on Grocery Sales and Small Supermarkets: A Spatial Analysis AgEcon
Martens, Bobby J.; Florax, Raymond J.G.M.; Dooley, Frank J..
This research evaluates the effects of entry by supercenters and warehouse clubs on retail grocery sales and the exit of small supermarkets. Drawing on literature from trade area analysis, agglomeration, and location theory, spatial econometric models are estimated. Results suggest that warehouse and supercenter stores have a significant and large effect on the change in grocery sales and the exit of small supermarkets operating at the county level.
Tipo: Conference Paper or Presentation Palavras-chave: Agribusiness.
Ano: 2005 URL: http://purl.umn.edu/19176
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THE EFFECT OF ENTRY BY WAL-MART SUPERCENTERS ON RETAIL GROCERY CONCENTRATION AgEcon
Martens, Bobby J.; Dooley, Frank J.; Kim, Sounghun.
The U.S. retail grocery industry shifted from an industry dominated by small grocers serving local markets to one characterized by large retailers present in international markets. Average retail grocery concentration as measured by CR4 increased from 17.8 in 1982 to 43.0 in 1999 (U.S. Census Bureau, 1982; Trade Dimensions Marketing Guidebook, 2000). Wal-Mart's tremendous growth is the catalyst to this change. Although Wal-Mart has been studied from multiple perspectives, little is known about Wal-Mart's effect on market concentration. Understanding Wal-Mart's influence on market concentration is important because an extensive literature shows a pattern linking retail grocery market concentration to increases in retail grocery prices. The objective of this...
Tipo: Conference Paper or Presentation Palavras-chave: Marketing.
Ano: 2006 URL: http://purl.umn.edu/21101
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The Effect of Entry by Wal-Mart Supercenters on Retail Grocery Concentration AgEcon
Martens, Bobby J..
The U.S. retail grocery industry shifted from an industry dominated by small grocers serving local markets to one characterized by large retailers present in international markets. Average retail grocery concentration as measured by CR4 increased from 19.9 in 1997 to 31.0 in 2002 (U.S. Department of Commerce, Bureau of the Census, 2000; 2005). Wal-Mart’s tremendous growth is the catalyst to this change, but little is known about Wal-Mart’s effect on market concentration. This analysis evaluates the effects of de novo entry by Wal-Mart Supercenters on retail grocery concentration. The effect of Wal-Mart Supercenters on changes in retail grocery concentration is estimated using econometric modeling. The results show that existing Wal-Mart Supercenter...
Tipo: Journal Article Palavras-chave: Agribusiness; Industrial Organization.
Ano: 2008 URL: http://purl.umn.edu/55981
Registros recuperados: 7
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