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| Registros recuperados: 29 | |
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| Lyford, Conrad P.; Ricks, Donald J.; Peterson, H. Christopher; Sterns, James A.. |
| As agricultural commodity industries strategically plan for their future, they need to consider the systemic and synergistic effects of such factors as changing government regulations, demand expansion or contraction, globalized markets, increased competitive pressures, and greater customer quality requirements. This article discusses a framework developed to help industries strategically plan within the context of these dynamic factors. This framework, based upon relevant theory and an accumulation of experiences with this type of strategic planning, provides one possible approach for addressing the strategic needs of an entire industry. In this way, a commodity industry as a whole can identify and address key industrywide strategic issues to maintain and... |
| Tipo: Journal Article |
Palavras-chave: Framework; Industry; Strategic planning; Agribusiness. |
| Ano: 2002 |
URL: http://purl.umn.edu/14721 |
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| Taylor, Roy Justin; Sterns, James A.. |
| The authors address the fundamental question, "How does one analyze the potential of a given product for a given market?" A review of the literature suggests that numerous authors have proposed a relatively consistent set of questions that need to be addressed, information sought and key issues to consider when conducting market assessments. The goal of this paper is to review this literature and assemble a set of references that provide insights on how to analyze the market potential of agricultural and food products. This process is of growing importance as U.S. agricultural producers and processors seek to market differentiated products, seek out direct marketing opportunities and focus on meeting consumer preferences for food product attributes. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Marketing. |
| Ano: 2005 |
URL: http://purl.umn.edu/19302 |
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| Sterns, James A.; Sterns, Patricia Aust; Burkhardt, Jeffrey. |
| As new quality attributes for food products emerge, questions arise about the relative "efficiencies" of alternative market responses to these changes. This paper discusses two closely related issues: different perspectives about "efficiency" found in the literature, and the potential responses to the introduction of new food product attributes by individual firms. Comparing different understandings of "efficiency" and analyzing different firm-level market responses lead to conclusions about the use of "efficiency" for prescriptive decisions by firms and value-laden recommendations by economists. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Marketing. |
| Ano: 2002 |
URL: http://purl.umn.edu/19634 |
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| Love, Leigh Ann; Sterns, James A.; Spreen, Thomas H.; Wysocki, Allen F.. |
| From 2000 through 2004, per capita orange juice purchases decreased by 12.3 percent while the popularity and media coverage of low-carbohydrate dieting exploded. Content analysis was used to count selected Southern region newspaper articles topically related to low-carbohydrate dieting, the Atkins diet, and the South Beach diet. This data was included in a Southern region orange juice demand model, where purchase data served as the independent variable and proxy for consumer demand of orange juice. Results indicated that media coverage of low-carbohydrate diets and dieting was negatively and significantly related to demand for orange juice in the Southern region. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Food Consumption/Nutrition/Food Safety. |
| Ano: 2006 |
URL: http://purl.umn.edu/35485 |
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| Ricks, Donald J.; Sterns, James A.; Woods, Timothy A.. |
| A series of market-research studies on Michigan apples are discussed in this paper. They provide a case example of a continuing program of market research to aid this industry. These include studies on changing preferences, needs, perceptions, practices and buying behavior for major customer segments of this industry, including consumers and grocery retailers, as well as mid-chain customer segments such as shippers and processors. While this market research program includes several component studies, the overall integration of the information from the various component studies is especially important for the development of the industry's marketing strategies. The component studies which comprise the overall market research program to date include the... |
| Tipo: Journal Article |
Palavras-chave: Consumer/Household Economics. |
| Ano: 2002 |
URL: http://purl.umn.edu/27643 |
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| Mabiso, Athur; Sterns, James A.; House, Lisa; Wysocki, Allen F.. |
| Data are collected from primary shoppers in Gainesville Florida, Atlanta Georgia and Lansing Michigan using a Vickrey (fifth-priced sealed bid) experimental auction and a survey questionnaire to provide a sample of 311 observations useable for analysis. The average willingness to pay (WTP) for country of origin labeling (COOL) "Grown in the U.S." in apples and tomatoes are calculated then tested for equivalence to assess if WTP is produce specific. A double-hurdle probit model is then estimated to ascertain the prominent determinants of WTP for COOL. Independent variables include demographics, food safety and factor scores derived from a factor analysis of food quality and food preference variables. Results show that on average consumers are willing to pay... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Consumer/Household Economics. |
| Ano: 2005 |
URL: http://purl.umn.edu/19418 |
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| Sterns, James A.; Spreen, Thomas H.. |
| The processed citrus industries of Sao Paulo, Brazil and Florida, United States collectively account for over 80 percent of world orange juice production. In recent years, both industries have been confronted with serious plant disease outbreaks. Porter’s Diamond framework is used to assess the strengths and weakness of the processed citrus industry in each country to confront the combined challenge of effectively combating these diseases while maintaining market competitiveness. Although Sao Paulo and Florida produce a similar product, the Porter’s Diamond framework reveals that there are significant differences in the organizational structure of the two industries. The article concludes with an analysis of how these differences will impact each... |
| Tipo: Journal Article |
Palavras-chave: Orange juice; Porter’s diamond; Competitive advantage; Food Consumption/Nutrition/Food Safety; Research Methods/ Statistical Methods. |
| Ano: 2010 |
URL: http://purl.umn.edu/97233 |
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| Sterns, James A.; Ricks, Donald J.. |
| As the agricultural economics profession increasingly strives to find relevant and useful approaches for addressing a broad array of research questions, particularly in terms of agribusiness research, there will be a growing need to adopt a wide set of research methods and methodologies. Historical research strategies typically emphasized by agricultural economists have focused primarily on surveys, archival/secondary data and econometrics. However, these approaches are, at times, limited in their applicability and scope relative to some of the research questions that have the greatest priority for agribusiness researchers and their clientele. Some of the research methods now being more widely used by agribusiness-oriented agricultural economists are more... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Agribusiness; Research Methods/ Statistical Methods. |
| Ano: 1999 |
URL: http://purl.umn.edu/11626 |
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| Ricks, Donald J.; Woods, Timothy A.; Sterns, James A.. |
| Supply chain management is an important topic related to improving efficiency, vertical coordination, overall performance and competitiveness in food industries. Considerable attention has been given to supply chain management as an approach for improving vertical coordination and market performance in both the trade literature and by food economists. Much of this has been primarily from the perspective of grocery retailer-wholesalers, food manufacturers and their suppliers. Supply chain management is also very relevant, with substantial opportunities for improved efficiency and performance, if the perspective is from an agricultural commodity industry. The goal for a commodity industry in this regard is to find ways to enhance their responsiveness to... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Industrial Organization. |
| Ano: 1999 |
URL: http://purl.umn.edu/11513 |
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| Sterns, James A.; Spreen, Thomas H.. |
| The states of Sao Paulo, Brazil and Florida, United States collectively dominate the world supply of orange juice. Collectively, these two regions account for over 80 percent of world processed orange production (Spreen, et al). Florida is the prime supplier to the United States and Canada, while Sao Paulo dominates world trade of orange juice and is the primary supplier to the EU market. It is these three markets - the United States, Canada and the EU - that represent the vast majority of global consumption of processed orange products (Spreen). The global dominance by these two national industries is being threatened. Both the Florida and Sao Paulo citrus industries are experiencing outbreaks of the same potentially devastating diseases - citrus canker... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Agribusiness; Industrial Organization. |
| Ano: 2007 |
URL: http://purl.umn.edu/6613 |
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| Lyford, Conrad P.; Peterson, H. Christopher; Sterns, James A.. |
| Agricultural industries are increasingly challenged to develop strategies that enable them, as a group of firms and industry organizations, to respond to an increasingly global marketplace. One approach used by several industries is the application of strategic planning and management tools, commonly used in a single business setting, to coordinate analysis and action at an industry level. This is accomplished through a relation-based strategic group of firms from multiple levels in the vertical supply chain. Here it is suggested that this type of strategic effort, called industry strategic planning, provides unique benefits for industries engaged in such an effort, including limiting incentives for increased concentration and vertical integration. As... |
| Tipo: Journal Article |
Palavras-chave: Agribusiness. |
| Ano: 2002 |
URL: http://purl.umn.edu/26632 |
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| Theriault, Veronique; Sterns, James A.. |
| Applying John R. Commons institutional economic framework, this paper analyzes the evolution of the key institutions in the Malian cotton sector starting with the CFDT contract following the country‘s Independence in 1960; the nationalization of the cotton gin company, CMDT, in 1974; the completion of a vertically integrated market structure from the mid-1980s to mid-1990s; and, finally, to the current state of the market-oriented reforms in 2010. In accordance with John R. Commons’ economic theory, institutional changes in the Malian cotton sector have led to both intended and unintended consequences impacting economic performance at the farm, gin, and State levels, which in turn, has contributed to the emergence of new limiting factors. At present, the... |
| Tipo: Presentation |
Palavras-chave: John R. Commons; Institutions; Cotton; Mali; Institutional and Behavioral Economics; International Development. |
| Ano: 2012 |
URL: http://purl.umn.edu/124460 |
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| Sterns, James A.; Ricks, Donald J.. |
| Many U.S. agricultural commodity industries are currently considering if and how they might implement a mandatory national generic promotion program. As U.S. industries consider how to finance these programs, one of the key decisions they face is the choice to include or exempt imported products from promotional assessment fees. Free-riders, unwilling riders, exclusion costs, economies of scale, market share, seasonality of production, storage constraints, and the role of government are reviewed within the context of this choice. The paper concludes that perceptions of fairness and ownership of decision processes, commonly held objectives, and effective communication links are key factors affecting decisions about the structures of generic commodity... |
| Tipo: Journal Article |
Palavras-chave: Marketing. |
| Ano: 2000 |
URL: http://purl.umn.edu/34277 |
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| Codron, Jean-Marie; Sterns, James A.; Reardon, Thomas. |
| Fresh produce suppliers in Europe and the United States use a mix of price and non-price marketing strategies. This paper shows that these strategies create, using Mancur Olson's terms, two collective goods: overall consumer confidence in the market's ability to deliver credence attributes, and overall consumer satisfaction with the experience attributes of fresh produce. The characteristics of these two collective goods, i.e., their compatible use and high costs of exclusion, influence the costs, effectiveness, and nature of the marketing strategies of firms. This paper presents examples from the fresh produce industries of Europe and the U.S. to show how compatible-use and high-exclusion costs influence firm strategies. It concludes that there are... |
| Tipo: Journal Article |
Palavras-chave: Demand and Price Analysis; Marketing. |
| Ano: 2003 |
URL: http://purl.umn.edu/27056 |
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| Registros recuperados: 29 | |
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