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Ordenar por: RelevânciaAutorTítuloAnoImprime registros no formato resumido
Registros recuperados: 13
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Book reviews AgEcon
Killicoat, Phillip; Wright, Vic; Godden, David P.; Yee, Au Shion; Gao, Jiti.
Tipo: Article Palavras-chave: Teaching/Communication/Extension/Profession.
Ano: 2005 URL: http://purl.umn.edu/118499
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Book reviews AgEcon
Chang, Hui-Shung (Christie); Carrington, Roger; Kingwell, Ross S.; Dumsday, Robert G.; Murray-Prior, Roy B.; Patrick, Ian; Grafton, R. Quentin; Wright, Vic.
Tipo: Journal Article Palavras-chave: Teaching/Communication/Extension/Profession.
Ano: 2003 URL: http://purl.umn.edu/118166
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Chapter 2: The Case of Australia AgEcon
Griffith, Garry R.; Wright, Vic.
Tipo: Book Palavras-chave: Food Consumption/Nutrition/Food Safety; Industrial Organization; Marketing; D2; D4; L.
Ano: 2009 URL: http://purl.umn.edu/60673
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CHARACTERISTICS OF DIFFERENT CONSUMER SEGMENTS IN THE AUSTRALIAN BEEF MARKET AgEcon
Morales, Luis Emilio; Griffith, Garry R.; Wright, Vic; Umberger, Wendy J.; Fleming, Euan M..
Beef consumers in Australia have shown differences in their preferences for products and sensitivity to price. This can be explained by the influence on expected quality of cues related to health, production process and eating experience. Eating experience is difficult to predict as consumers generally do not have enough information to form reliable expectations. In this context, branded beef can help to signal quality and reduce the degree of uncertainty that consumers experience when shopping. Focus group research identified different segments, premiums for preferred products and potential for large-scale differentiation and branding in the Australian market.
Tipo: Conference Paper or Presentation Palavras-chave: Beef Branding; Consumer Preferences; Segmentation; Focus Groups..
Ano: 2009 URL: http://purl.umn.edu/48063
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Determining the Rationality of Marketing Strategy on Farms AgEcon
Wright, Vic.
The focus of farm management, as a discipline, has reflected historically the assumption that farms are embedded in near-perfectly competitive market structures. The common validity of this assumption is plain. As open systems, farms have asymmetric relationships with their environment: they are significantly more influenced by it than influencing it. However, farmers seem often not to appreciate the implications of this for their management options. Nor, arguably, is the farm management discipline yet well equipped to analyse initiatives that farmers might contemplate to enhance their control over market outcomes, specifically, as a means of exerting greater control over business performance. In this paper a framework for the analysis of the prospects for...
Tipo: Conference Paper or Presentation Palavras-chave: Farm Management.
Ano: 2011 URL: http://purl.umn.edu/100734
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FROM CONSUMER CHOICE PROCESS TO AGGREGATE ANALYSIS: MARKETING INSIGHTS FOR MODELS OF MEAT DEMAND AgEcon
Piggott, Nicholas E.; Wright, Vic.
The presence or absence of structural change in meat demand is critical to marketing decision making. If change is present, marketing bodies need to know what underlies the change so that the most appropriate response can be identified. Marketing theory is considered as a possible source of more explicit models of demand which may lead to a better understanding of consumption patterns and structural change.
Tipo: Journal Article Palavras-chave: Marketing.
Ano: 1992 URL: http://purl.umn.edu/22388
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Influence of strategies and heuristics on farmers’ response to change under uncertainty AgEcon
Murray-Prior, Roy B.; Wright, Vic.
Hierarchical Decision Models of woolproducers’ decisions provide unique insights into the impact of major price changes. Producers’ lagged response in some contexts appear to be due to the ambiguous decision environment they face, their strategic goals and responses to that environment apart from lags caused by factors such as attitude to risk, expectations adjustment, adjustment costs and learning costs. Much of the response to major price changes comes from strategic decisions to change enterprises rather than marginal changes to existing enterprises. In ambiguous environments, methods may need to be found that incorporate simplifying behavioral rules and strategies.
Tipo: Journal Article Palavras-chave: Farm Management; Risk and Uncertainty.
Ano: 2001 URL: http://purl.umn.edu/117729
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Marketing Systems, Performance and Impediments to Product Differentiation AgEcon
Wright, Vic.
The structure of the agriculture sector in Australia appears to pose a fundamental constraint to 'product marketing' and 'value-adding' initiatives. A case is presented in this paper for the degree of search activity for differentiation and expansion opportunities to be related to measures of performance. Criteria are presented for the identification of the appropriate market level for an organisation to target within a vertical marketing system and these are then analysed with a view to identifying appropriate grounds for policy intervention by government to modify incentives in such systems. It is argued that grounds can exist for intervention because of increased consumer information even in markets which are contestable and that agribusiness provides...
Tipo: Journal Article Palavras-chave: Marketing.
Ano: 1996 URL: http://purl.umn.edu/12406
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One little Lebanese cucumber is not going to break the bank: Price in the choice of fresh fruits and vegetables AgEcon
Owen, Kate M.; Griffith, Garry R.; Wright, Vic.
This paper reports on empirical research into individual consumer behaviour in the context of fresh fruit and vegetable purchases. The discussion draws on research results from two studies conducted around the actual shopping process. The findings suggest that consumers’ price response behaviour may not be consistent with that predicted by economic theory and that this could be significant at the aggregate level. The existence of ‘acceptable price ranges’ points to the presence of price thresholds within which consumers are relatively insensitive to price movements. Also of relevance is that the primary influence of the budget constraint may be at a broader level rather than at the level of choosing particular products.
Tipo: Article Palavras-chave: Demand and Price Analysis; Food Consumption/Nutrition/Food Safety.
Ano: 2002 URL: http://purl.umn.edu/119147
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PRODUCT AND BRANDING INNOVATIONS IN THE AUSTRALIAN BEEF MARKETING SYSTEM AgEcon
Morales, Luis Emilio; Fleming, Euan M.; Wright, Vic; Griffith, Garry R.; Umberger, Wendy J..
Meat Standards Australia (MSA) represents a new beef classification system, derived from consumer preferences, which allows classifying beef in interesting ways to consumers and creates the basis for product differentiation and branding. Currently, branding of beef cuts occurs on a limited scale; however, research has revealed clear segmentation across consumers and premiums for preferred products in niche markets. The objective of this study is to identify the potential for large-scale differentiation and branding in the Australian beef marketing system and how this may best be done given the structure of the supply chain.
Tipo: Conference Paper or Presentation Palavras-chave: Innovation; Branding; Australian beef marketing system; Livestock Production/Industries; Marketing.
Ano: 2008 URL: http://purl.umn.edu/5993
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SHORT-RUN COSTS AND THROUGHPUT VARIABILITY FOR A NSW ABATTOIR AgEcon
Piggott, Roley R.; Small, Annette M.; Dumsday, Robert G.; Wright, Vic.
Tipo: Journal Article Palavras-chave: Livestock Production/Industries; Productivity Analysis.
Ano: 1987 URL: http://purl.umn.edu/22573
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SOME BOUNDS TO THE RELEVANCE OF DECISION THEORY AgEcon
Wright, Vic.
Decision theory affords a means for the objectively rational use of information in decision-making. Concern has been expressed from time to time that the application of decision theory is, or is sometimes, of doubtful appropriateness. In this paper an attempt is made to identify a principal source of this concern and the mis-specification of decision problems using decision theory that it implies. Suggestions are offered as to how the merits of the use of decision theory might be retained in decision-making situations where doubts may arise about the appropriateness of its application.
Tipo: Journal Article Palavras-chave: Risk and Uncertainty.
Ano: 1983 URL: http://purl.umn.edu/22746
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Use of strategies and decision rules by Australian wool producers to manage uncertainty AgEcon
Murray-Prior, Roy B.; Wright, Vic.
Decisions by Australian wool producers were modelled with a technique combining personal construct psychology and hierarchical decision models. Both strategic and tactical approaches were evident in wool producers’ responses to the risks associated with producing and marketing their wool. Strategic responses included avoiding short to medium-term response to price changes, diversification, maintaining equity and selling wool at auction in the same sale each year. Producers identified many types of risk, with each engendering a distinctive response. Similarly the context of a decision appeared to have a major influence on the attitude to risk. Simplifying decision rules were apparent that helped producers deal with the physical, information, and processing...
Tipo: Article Palavras-chave: Hierarchical decision models; Risk; Uncertainty; Ambiguity; Strategy; Wool; Farm Management.
Ano: 2004 URL: http://purl.umn.edu/120919
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