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Registros recuperados: 32
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Advertising and Product Confusion: A Case Study of Grapefruit Juice AgEcon
Brown, Mark G.; Lee, Jonq-Ying; Behr, Robert M..
Demand relationships for two closely related products -- grapefruit juice and grapefruit-juice cocktail -- were estimated from grocery-store scanner data to analyze the contention that consumer confusion exists between the two products. Results suggest confusion may exist, with grapefruit-juice advertising not only increasing the demand for grapefruit juice but also for grapefruit-juice cocktail.
Tipo: Report Palavras-chave: Advertising; Demand; Grapefruit juice; Cocktail; Scanner data; Agribusiness; Consumer/Household Economics; Demand and Price Analysis.
Ano: 1990 URL: http://purl.umn.edu/52710
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Advertising and U.S. Nonalcoholic Beverage Demand AgEcon
Zheng, Yuqing; Kaiser, Harry M..
As a first effort at modeling nonalcoholic beverage demand in a systemwide framework that includes bottled water, this article examines the impact of advertising on the demand for nonalcoholic beverages in the United States. We employed an AIDS (almost ideal demand system) model of five jointly estimated equations that included advertising expenditures as explanatory variables to evaluate annual U.S. consumption of nonalcoholic beverages for 1974 through 2005. Results suggest that advertising increases demand for fluid milk, soft drinks, and coffee and tea, but not for juice or bottled water. Advertising spillover effects occur in over 50 percent of the cases considered, and such effects can be substantial, particularly for advertising of soft drinks, and...
Tipo: Journal Article Palavras-chave: Advertising; Demand; Elasticity; Nonalcoholic beverages; Demand and Price Analysis.
Ano: 2008 URL: http://purl.umn.edu/45658
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Advertising, Structural Change, and U.S. Non-Alcoholic Drink Demand AgEcon
Xiao, Hui; Kinnucan, Henry W.; Kaiser, Harry M..
The dominant pattern in U.S. non-alcoholic drink: consumption over the past 25 years has been a steady increase in per capita soft-drink: consumption, largely at the expense of coffee (and to a lesser extent) milk consumption. Our findings suggest that the major factor governing this pattern is structural change. Specifically, trend was found to be statistically significant in three of the four equations estimated in the Rotterdam system. Moreover, the estimated trend-related changes in per capita consumption (-1.0 percent per year for milk, 2. 1 percent for soft drinks, and 3.7 percent for coffee and tea) leave at most 28 percent ofthe observed quantity variation for 1990-1994 to be accounted for by changes in relative prices, income, and advertising....
Tipo: Working Paper Palavras-chave: Advertising; Beverage demand; Milk consumption; Structural change; Food Consumption/Nutrition/Food Safety; Marketing.
Ano: 1998 URL: http://purl.umn.edu/122688
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Agricultural Market Structure, Generic Advertising, and Welfare AgEcon
Cardon, James H.; Pope, Rulon D..
This analysis begins with a definition and discussion of productive advertising. Then, following Dixit and Norman, persuasive advertising is used to study the welfare effects of generic advertising by marketing orders. The study first examines horizontal competition when the competing advertiser is a monopoly, and results show that the socially optimal level of advertising for a competitive marketing order is positive only if advertising raises monopoly output. Next, advertising choices of a marketing order which sells its output to a monopolistic distributor are considered. If the distributor is a monopolist, then marketing order advertising raises welfare. This finding is in marked contrast to the results for the horizontal case studied by Dixit and...
Tipo: Journal Article Palavras-chave: Advertising; Market structure; Welfare; Marketing.
Ano: 2003 URL: http://purl.umn.edu/31098
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Alternative specifications of advertising in the Rotterdam model AgEcon
Brown, Mark G.; Lee, Jonq-Ying.
This paper examines several approaches to introduce advertising in systems of demand equations. Advertising is included in the Rotterdam model using an unrestricted specification and three restricted specifications - advertising affects demand alternatively through (1) marginal utilities as in studies by Duffy (1987, 1989, 1990) and Selvanathan (1989), (2) scaling parameters which can be viewed as indicators of product quality, and (3) translation parameters which can be viewed as indicators of basic needs. A test to choose among the alternative specifications is provided and the methodology is applied to data on demand for fruit juice products.
Tipo: Report Palavras-chave: Advertising; Rotterdam model; Scaling; Translation; Demand and Price Analysis.
Ano: 1991 URL: http://purl.umn.edu/52717
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America's Eating Habits: Changes and Consequences AgEcon
Individual chapters in this book provide different perspectives on the nutrition problems in the United States: what are the economic costs associated with unhealthy eating patterns; how do dietary patterns compare with dietary recommendations; how do national income and prices, advertising, health claims, and trends in eating away from home affect nutrient intake; how much do people know about nutrition and how does nutrition knowledge and attitudes affect intake of fats and cholesterol; how do different government programs and regulations influence food expenditures and consumption; what are some public and private efforts to improve healthy eating; and what are potential impacts of healthier eating on domestic agriculture.
Tipo: Report Palavras-chave: Diet; Nutrition; Health; Eating patterns; Nutrition education; Nutrition knowledge; Dietary guidelines; Food guide pyramid; Food supply; Food consumption; Food assistance programs; School lunch; Food away from home; Advertising; Health claims; Nutrition labeling; Agriculture; Economic costs; Healthy Eating Index; Healthy People 2000; Food Consumption/Nutrition/Food Safety.
Ano: 1999 URL: http://purl.umn.edu/33604
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Analyses of Generic Dairy Advertising, 1984-97 AgEcon
Blisard, Noel; Blayney, Donald P.; Chandran, Ram; Allshouse, Jane E..
Generic advertising raised fluid milk sales about 6.0 percent, or 18.1 billion pounds, between September 1984 and September 1997. Sales of cheese rose by about 6.8 billion pounds (milk equivalent) in the same period because of increased generic advertising. An assessment of 15 cents per hundredweight of milk sold commercially, mandated by the Dairy and Tobacco Adjustment Act of 1983, funded the advertising. Activities of the National Fluid Milk Processor Promotion Board also contributed to increased milk sales over the past year. Gross returns to dairy farmers between September 1984 and September 1997 were estimated to increase by $3.44 for each dollar spent on generic advertising.
Tipo: Report Palavras-chave: Cheese; Fluid milk; Advertising; Demand; Entry; Exit; Distributed lag; Econometrics; Simulation; Elasticities; Milk Processor Education Program; Livestock Production/Industries; Marketing.
Ano: 1999 URL: http://purl.umn.edu/33554
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COMMODITY R&D AND PROMOTION AgEcon
Richards, Timothy J.; Padilla, Luis.
Considerable evidence exists of high returns to public and private investment in commodity research and development programs. This study investigates the potential returns to product research, development, and marketing in a dynamic commodity-market model. Theoretical hypotheses derived from the solution to this model are tested in an empirical example of Washington apples. Estimation results show that, despite significant spillovers to research and promotion expenditure in this industry, there is nonetheless considerable latitude to increase annual sales.
Tipo: Journal Article Palavras-chave: Advertising; Commodity; Innovation; Optimal control; Poisson model; Research and development; Marketing; Research and Development/Tech Change/Emerging Technologies; L15; M37; Q13; Q16.
Ano: 2002 URL: http://purl.umn.edu/15083
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Cooperative Marketing of Animal Health Products AgEcon
Vogelsang, Donald L..
This report uses eight case studies to identify elements of successful cooperative programs for retailing over-the-counter animal health products (AHP). It provides practical information on AHP marketing strategies and methods for cooperative retailers, planners, and researchers. All participating cooperatives except one provided information for fiscal years ending during calendar year 1986. The exception was for 1987. Information. about five AHP suppliers and their marketing programs is included to enhance understanding of retailer programs.
Tipo: Report Palavras-chave: Cooperative; Advertising; Animal health products; Centralized; Federated; Local; Margin; Marketing; Over-the-counter; Agribusiness; Livestock Production/Industries.
Ano: 1989 URL: http://purl.umn.edu/51282
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Determinants of Returns in Rural Tourism AgEcon
Murova, Olga I.; Hanagriff, Roger D..
The goal of this study, based on data collected through community surveys and visitors’ surveys, is to determine and analyze factors impacting returns from rural tourism. Our first model shows that age of event, median family income, and hired labor have a significant impact on the revenues collected from tourism events. Furthermore, it shows brochures and flyers to be the most effective form of advertisement. The second multivariate regression model proves that traveling greater distances, staying overnight at a hotel, and plans for visiting surrounding areas contribute positively and significantly to higher individual expenditures by tourists.
Tipo: Journal Article Palavras-chave: Advertising; Rural development; Tourism; Community/Rural/Urban Development; R11; R21.
Ano: 2011 URL: http://purl.umn.edu/113535
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Dynamic Informative Advertising of New Experience Goods AgEcon
Saak, Alexander E..
This paper analyzes the optimal advertising and price policies of a monopolist who sells a new experience good over time to a population of heterogeneous forward-looking buyers. We consider informative advertising that can complement or substitute for learning-by-purchasing, and show that the advertising intensity always peaks during the early stages when the price extracts surplus from the buyers who are yet to learn their valuation for the good. We also show that even though informative advertising may temporarily raise prices and slow down the learning process, an advertising ban can reduce welfare.
Tipo: Conference Paper or Presentation Palavras-chave: Monopoly; Advertising; Experience Goods; Learning; Private Information; Agribusiness; Agricultural and Food Policy; Demand and Price Analysis; Industrial Organization; Marketing.
Ano: 2011 URL: http://purl.umn.edu/103536
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EXPLORING WITH DYNAMIC RELATIONSHIP BETWEEN ADVERTISING AND REVENUES WITHIN THE PORK INDUSTRY AgEcon
Hyde, Jeffrey; Foster, Kenneth A..
This research tests for causality between indexed retail pork revenues and pork advertising. Evidence was found of feedback between revenues and total pork advertising, but not between revenues and generic advertising. In fact, generic advertising was found to have no significant impact on indexed retail pork revenues.
Tipo: Conference Paper or Presentation Palavras-chave: Pork; Advertising; VAR; Livestock Production/Industries; Marketing.
Ano: 1999 URL: http://purl.umn.edu/21614
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Getting a Purchase on Social Values: Further Commentary on Sustainability, A Marketing Perspective Ecology and Society
Bromley, Peter; Pacific Institute for Social Change and Economic Sustainability (PISCES); pbsky@netrover.com.
Successful marketing of sustainability will proceed apace when we confront, and deal directly with, our social values. The tools are at hand.
Tipo: Peer-Reviewed Reports Palavras-chave: Advertising; Environmental responsibility; Social change; Social values.
Ano: 2002
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How Does Advertising Affect Market Performance? The Case of Generic Advertising AgEcon
Hamilton, Stephen F.; Richards, Timothy J.; Stiegert, Kyle W..
The effect of advertising on market performance has been a long-standing debate. Advertising that increases the dispersion of consumers’ valuations for advertised goods raises the market power of firms, while advertising that decreases the dispersion of consumers’ valuations leads to narrower price-cost margins and superior performance in markets for advertised goods. Numerous challenges confound the empirical identification of advertising effects on market performance. This paper proposes a simple method that relies on the revealed preferences of firms participating in generic advertising programs. Generic advertising programs provide a unique window through which to observe advertising effects on market performance, because changes in the dispersion of...
Tipo: Conference Paper or Presentation Palavras-chave: Advertising; Oligopoly; Marketing; L1; M37.
Ano: 2009 URL: http://purl.umn.edu/49187
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Impacts of Promotional Tactics in a Conditional Demand System for Beverages AgEcon
Brown, Mark G.; Lee, Jonq-Ying.
This study examined the impacts of four promotional tactics—features, displays, features and display together, and temporary price reductions—in context of a conditional demand system for 12 beverages. The Rotterdam model with promotion effects specified through the Tintner-Ichimura-Basmann relationship was used in the empirical study. The estimated conditional-demand equations exhibited relatively strong own- and cross-promotional effects, indicating a relatively high level of competition for market share among the beverages studied.
Tipo: Journal Article Palavras-chave: Advertising; Demand; Promotion; Rotterdam model; Agribusiness; Demand and Price Analysis.
Ano: 2007 URL: http://purl.umn.edu/62293
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Incentives to Advertise and Product Differentiation AgEcon
Hunnicutt, Lynn; Israelsen, L. Dwight.
Recent court rulings question the ability of commodity groups to fund generic promotions through mandatory check-off programs. A model examining incentives to fund brand advertisements when both brand and generic advertising exist is presented. Brand advertising expands the market by attracting new consumers to the industry, and allows the advertising firm to take customers from rivals in the industry. Homogeneous products are advertised too little relative to the amount that maximizes total industry profits, and brandable products are advertised too much. The optimal check-off rate is derived, and the Dorfman-Steiner condition is shown to be a special case of this model.
Tipo: Journal Article Palavras-chave: Advertising; Branding; Check-off programs; Commodity promotion; Marketing.
Ano: 2003 URL: http://purl.umn.edu/31057
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Measures of advertising success and the probability of purchase: the orange-juice example AgEcon
Lee, Jonq-Ying; Fairchild, Gary F..
Tipo: Report Palavras-chave: Orange juice; Advertising; Probability to purchase; Agribusiness; Demand and Price Analysis.
Ano: 1991 URL: http://purl.umn.edu/52721
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Measuring exposure to advertising: a look at gross rating points: revisited AgEcon
Lee, Jonq-Ying; Brown, Mark G..
Tipo: Report Palavras-chave: Advertising; Measure; Gross rating point; Agribusiness; Demand and Price Analysis.
Ano: 1995 URL: http://purl.umn.edu/52745
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Measuring the Benefits to Advertising under Monopolistic Competition AgEcon
Boland, Michael A.; Crespi, John M.; Silva, Jena; Xia, Tian.
This paper determines the benefits and costs of firm-level advertising in a monopolistically competitive industry. The model is useful in an environment in which firm-level costs may be absent or imprecise. The empirical example uses data on the advertising for a new line of prune snacks by Sunsweet Growers between 2008 and 2010, revealing average benefit-cost estimates from $1.26 to $4.35 for every dollar allocated to the new product line.
Tipo: Article Palavras-chave: Advertising; Benefit-cost analysis; Industrial organization; Monopolistic competition; Agricultural marketing; Agricultural Finance; Financial Economics; Marketing.
Ano: 2012 URL: http://purl.umn.edu/122308
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Measuring the Effectiveness of Lamb Advertising and Promotion: An Updated Analysis AgEcon
Capps, Oral, Jr.; Williams, Gary W..
This report updates a previous tentative analysis of the effectiveness of the Lamb Checkoff Program in shifting out the demand for American lamb. The main conclusion is that program has resulted in roughly 8.4 additional pounds of total lamb consumption per dollar spent on advertising and promotion and $44.60 in additional lamb sales per dollar spent on advertising and promotion.
Tipo: Report Palavras-chave: Lamb; Advertising; Lamb Promotion; Livestock Production/Industries; Marketing.
Ano: 2006 URL: http://purl.umn.edu/90754
Registros recuperados: 32
Primeira ... 12 ... Última
 

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