|Costa-Font, Montserrat; Gil, Jose Maria.|
|The influence of risk perception and risk attitudes in the process of accepting genetically modified (GM) food is often ignored, and particularly whether both constructs (latent variables) have a combined effect in explaining consumer acceptance. Similarly, the inclusion of organic product standards juxtaposed to GM food is unknown. This paper attempts to shed some light on this question by examining the decision making process through the use of structural equation modeling (SEM). We use survey data from Spain and a set of theoretical constructs that allow us to identify independent mechanisms underlying individuals’ risk decision making. Our results suggest that the conceptualized model captures the decision making process, and that both perceptions and...|
|Tipo: Conference Paper or Presentation
||Palavras-chave: Risk perceptions; Consumer acceptance; Risk attitudes; And GM food.; Agricultural and Food Policy.