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Assessing Agricultural Input Brand Loyalty Among U.S. Mid-Size and Commercial Producers AgEcon
Harbor, Anetra L.; Martin, Marshall A.; Akridge, Jay T..
This study explores the prevalence and determinants of brand loyalty for agricultural input products. Results suggest that loyalty for both expendable and capital inputs is high among commercial farmers. Farmer attitudes, beliefs, and some demographic characteristics are useful identifiers of brand loyal farmers.
Tipo: Conference Paper or Presentation Palavras-chave: Brand loyalty; Capital inputs; Expendable inputs; Farmer purchase decisions; Farm Management.
Ano: 2006 URL: http://purl.umn.edu/21460
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Assessing Input Brand Loyalty among U.S. Agricultural Producers AgEcon
Harbor, Anetra L.; Martin, Marshall A.; Akridge, Jay T..
This study explores the prevalence and determinants of brand loyalty for agricultural input products. Results suggest that loyalty for both expendable and capital inputs is high among commercial agricultural producers in the United States. Producer attitudes, beliefs, and some demographic characteristics are useful identifiers of brand loyalty among commercial producers.
Tipo: Journal Article Palavras-chave: Brand loyalty; Dealer loyalty; Capital inputs; Expendable inputs; Farmer purchase decisions; Agricultural Finance; Consumer/Household Economics; Marketing; Q10; Q13; Q14.
Ano: 2008 URL: http://purl.umn.edu/53626
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