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Registros recuperados: 3
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An Assessment of Consumer Satisfaction for Food Retail Chains: A Case Study from Turkey AgEcon
Akpinar, Goksel; Gul, Mevlut; Gulcan, Sinem.
Consumer oriented marketing concept appeared to be effective in accordance to the shift from the traditional marketing approach to the modern marketing approach. This process brings about the concept of customer value in retail food sector as it is the case in other sectors. The rise in number and variety of shopping units that operate in the retail market drives firms into value based marketing concept. Due to the positive effect on the relationship between customer value and customer satisfaction, measuring customer satisfaction in order to increase customer value in sector has gained importance. This study is focuses on determination of satisfaction level of customers who make shopping in local and national supermarket chains operating in retail food...
Tipo: Presentation Palavras-chave: Food Retailing; Supermarket; Consumer Satisfaction; Turkey; Agribusiness; Agricultural and Food Policy; Farm Management; Food Consumption/Nutrition/Food Safety; International Development; International Relations/Trade.
Ano: 2011 URL: http://purl.umn.edu/121995
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Price Promotions and Brand Loyalty: Empirical Evidence for the German Breakfast Cereals Market AgEcon
Empen, Janine; Loy, Jens-Peter; Weiss, Christoph R..
Price promotions are important marketing activities for (food) retailers; brand loyalty is a major requisite to foster brands' assets. Several theoretical papers have analyzed the relationship between price promotions and brand loyalty resulting in mixed or perhaps contradictory outcomes; only a few empirical studies for (European) grocery markets are available to test which model(s) might be most relevant to reflect pricing strategies in food retailing. In this analysis, two detailed data sets for the German ready-to-eat breakfast cereals market are merged to investigate the relationship between price promotions and brand loyalty. We find significant empirical evidence that stronger brands tend to be promoted less frequently at lower discounts compared to...
Tipo: Conference Paper or Presentation Palavras-chave: Price Promotion; Brand Loyalty; Food Retailing; Ready-to-Eat Cereals; Germany; Instruments; Tobit; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety.
Ano: 2011 URL: http://purl.umn.edu/114341
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THE CHANGING FACE OF FOOD RETAILING AgEcon
Senauer, Benjamin; Seltzer, Jonathan M..
Honorable Mention, Outstanding Choices Article Award, 2011
Tipo: Journal Article Palavras-chave: Food Retailing; Food Trends; Food Consumers; Grocery Purchasing; Agribusiness; Food Consumption/Nutrition/Food Safety; Marketing; L1; M1; L2; L8.
Ano: 2010 URL: http://purl.umn.edu/100790
Registros recuperados: 3
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