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Registros recuperados: 31
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A wine market and marketing analysis of Wine Specialities from the Tokaj-Hegyalja Wine District AgEcon
Szakal, Zoltan.
Tokaj Wine Specialities have few competitors and enjoy a rare niche among natural dessert wines since traditions surrounding their preparation, their specific microclimate, and unique taste enable one to utilise marketing tools for branding and market placement. To elaborate the marketing strategy, one needs market information that adequately shows the current situation and trends. During my research, I carried out segmentation for Tokaj Wine Specialities consumers and illustrated the correlations with statistical methods. My research covered the North-Alföld Region and Budapest. I performed a reliability test on the research databases and demonstrated that the areal data set can be integrated. My hypotheses findings also constitute new research.
Tipo: Journal Article Palavras-chave: Wine marketing; Dessert wine market; Market segmentation; Consumer behaviour; Food Consumption/Nutrition/Food Safety; Institutional and Behavioral Economics; Marketing; Research Methods/ Statistical Methods.
Ano: 2009 URL: http://purl.umn.edu/49195
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Agricultural Input Market Segments: Who Is Buying What? AgEcon
Alexander, Corinne E.; Wilson, Christine A.; Foley, Daniel H..
For agribusiness managers and salespeople, understanding customers and their preferences and behaviors is crucial to success. This study uses cluster analysis to identify five distinct buyer segments for expendable input purchases for U.S. crop and livestock commercial producers. A multinomial logit model is used to predict segment membership based on demographic, behavioral, and business management factors. Results provide important information for agricultural input suppliers.
Tipo: Journal Article Palavras-chave: Cluster analysis; Input suppliers; Market segmentation; Multinomial logit; Marketing; Research Methods/ Statistical Methods.
Ano: 2005 URL: http://purl.umn.edu/59673
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Can owners afford humanitarian donations in agbiotech - The case of genetically engineered eggplant in India Electron. J. Biotechnol.
Kolady,Deepthi; Lesser,William.
Are humanitarian donations in agbiotech economically feasible for the donor? We address this question by conducting an ex ante analysis of genetically engineered (GE) eggplant in India. Our analysis indicates that it is economically viable for a firm to donate the technology for poor farmers’ use by restricting use to open pollinated varieties while selling hybrid verities. By extension, this means of segmenting markets would likely apply in cases where different levels of production technologies are used based on access to market, irrigation, and credit, at least for perishable crops.
Tipo: Journal article Palavras-chave: Bt eggplant; Market segmentation; Public-private partnership.
Ano: 2008 URL: http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0717-34582008000200002
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Consulting the stakeholders on pro-poor market segmentation of maize seed in Africa AgEcon
De Groote, Hugo; Andam, Kwaw S.; Hall, Mike; Munyua, Bernard Gathigi; Ngigi, Obadiah; Spielman, David J..
Paper accepted for presentation at the 27th Conference of the International Association of Agricultural Economists (IAAE), Beijing China, August 16-22, 2009, (Ref 690)
Tipo: Conference Paper or Presentation Palavras-chave: Maize; Market segmentation; Seed; Agricultural and Food Policy; Crop Production/Industries; International Development.
Ano: 2009 URL: http://purl.umn.edu/51753
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Consumer Perception of Animal Welfare and Livestock Production in the Araucania Region , Chile Chilean J. Agric. Res.
Schnettler M,Berta; Vidal M,Ricardo; Silva F,Roberto; Vallejos C,Lisette; Sepúlveda B,Néstor.
Given the importance of animal welfare (AW) in developed countries, a survey was carried out among 384 consumers in Temuco, Chile, to establish their knowledge and perceptions about animals handling during production, to detect preferences for meat produced under AW principles, their willingness to pay a higher price for this and to distinguish different consumer segments. Approximately 60% of people surveyed knew about livestock management practices, half of them considered that these practices had a negative effect on the animals, but only 32.1% have changed their meat consumption habits due to this. Seventy percent of the people surveyed had over 50% of knowledge about AW aspects. There is a strong preference and willingness to pay a higher price for...
Tipo: Journal article Palavras-chave: Animal welfare; Market segmentation; Cluster analysis.
Ano: 2008 URL: http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-58392008000100008
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Consumer Preferences for Fresh Citrus: Impacts of Demographic and Behavioral Characteristics AgEcon
Gao, Zhifeng; House, Lisa; Gmitter, Fred G., Jr.; Valim, M. Filomena; Plotto, Anne; Baldwin, Elizabeth A..
www.ifama.org
Tipo: Journal Article Palavras-chave: Fresh citrus; Consumer preference; Attitude; Cluster analysis; Market segmentation; Consumer/Household Economics; Crop Production/Industries; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Marketing; Q13.
Ano: 2011 URL: http://purl.umn.edu/100769
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Customer Relationship Management at Farm Credit Services of Mid-America: Working towards a SingleView AgEcon
Martens, Bobby J.; Akridge, Jay T..
This case study explores Farm Credit Services of Mid-America's (FCS MA) process of identifying and implementing new technology needed to meet the needs of their customer relationship management (CRM) program. This case illustrates the key challenges facing firms as their CRM programs are expanded and improved to continually meet the customer's needs and explores the complexities of developing and implementing a large information technology system. Decisions ranging from which technology system is right to which approach is best when training and motivating the system users are considered.
Tipo: Journal Article Palavras-chave: Customer relationship management; Technology implementation; Market segmentation; Marketing strategy; Agricultural Finance.
Ano: 2006 URL: http://purl.umn.edu/8201
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Demand for Organic Milk Products in Portugal AgEcon
Rosa, Rui; Briz, Julian; Mili, Samir.
Milk consumption patterns are changing in Portugal. Factors like convenience, quality and safety increasingly constitute the basis for the Portuguese consumer purchasing decision. Demand for organic milk products (OMP) is emerging while most of these products are supplied by foreign companies. This study explores the demand for OMP in Portugal using both direct market observation and multivariate methods, in particular factor and cluster analysis. It appears that there are specific emerging segments preferring OMP, as they are increasingly concerned by health attributes and environmental protection.
Tipo: Conference Paper or Presentation Palavras-chave: Organic milk consumption; Market segmentation; Portugal; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety.
Ano: 2008 URL: http://purl.umn.edu/44330
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ECONOMIC ISSUES IN AGRICULTURAL BIOTECHNOLOGY AgEcon
Shoemaker, Robbin A.; Harwood, Joy L.; Day-Rubenstein, Kelly A.; Dunahay, Terry; Heisey, Paul W.; Hoffman, Linwood A.; Klotz-Ingram, Cassandra; Lin, William W.; Mitchell, Lorraine; McBride, William D.; Fernandez-Cornejo, Jorge.
Agricultural biotechnology has been advancing very rapidly, and while it presents many promises, it also poses as many questions. Many dimensions to agricultural biotechnology need to be considered to adequately inform public policy. Policy is made more difficult by the fact that agricultural biotechnology encompasses many policy issues addressed in very different ways. We have identified several key areas — agricultural research policy, industry structure, production and marketing, consumer issues, and future world food demand — where agricultural biotechnology is dramatically affecting the public policy agenda. This report focuses on the economic aspects of these issues and addresses some current and timely issues as well as longer term issues.
Tipo: Report Palavras-chave: Biotechnology; Economics; Adoption; Patents; Research policy; Markets; Market segmentation; Identity preservation; Research and Development/Tech Change/Emerging Technologies.
Ano: 2001 URL: http://purl.umn.edu/33735
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Estudio de las preferencias de consumidores y distribuidores especializados respecto del producto ecologico AgEcon
Sanchez Garcia, Mercedes; Sanjuan, Ana Isabel; Gil Roig, Jose Maria; Gracia, Azucena; Soler, Francisco.
RESUMEN: La creciente preocupación por la seguridad alimentaria y la mayor sensibilidad al deterioro medioambiental pueden favorecer la expansión de los productos ecológicos. No obstante, el consumo de este tipo de productos no ha crecido al mismo ritmo que la producción. El diferencial de precios respecto de los productos convencionales, los deficientes canales de distribución, y su desconocimiento parecen estar en la raíz del problema. El objetivo de este trabajo se centra en estudiar en profundidad estas limitaciones. Con este fin, se han realizado dos entrevistas, en Pamplona, a los miembros de la cadena agroalimentaria básicos para el posible desarrollo de dicho mercado: consumidores y distribuidores. El primer colectivo se ha segmentado en función de...
Tipo: Journal Article Palavras-chave: Organic food products; Market segmentation; Consumers; Distributors; Conjoint analysis; Consumer/Household Economics; Q13; R32.
Ano: 2002 URL: http://purl.umn.edu/28765
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Factors Influencing The Demand For Chickpea In India: Implications For Marketing And Promotion In The Indian Chickpea Market AgEcon
Agbola, Frank W.; Bent, Martin J.M.; Kelley, Timothy G.; Rao, P. Parthasarathy.
The Indian Sub-Continent (ISC) is the largest pulse producing and consuming region in the world. Australian scientists, producers, processors and exporters require detailed information about these markets. One study of these markets aims to describe the Indian chickpea market and to quantify the value of quality traits in the market using statistical analysis. This paper describes the Indian chickpea market and reports the results of about forty interviews with wholesalers, retailers, processors, brokers and commission agents which were conducted in eight key Indian markets in May and August 1999. A subsequent paper will present the results of an econometric analysis, which attaches values to the product traits of samples taken at the time of the...
Tipo: Presentation Palavras-chave: India; Chickpea; Market segmentation; Market survey; Consumer/Household Economics; Demand and Price Analysis; Marketing.
Ano: 2000 URL: http://purl.umn.edu/123593
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Food safety risk perceptions as a tool for market segmentation: The USA poultry meat market AgEcon
Onyango, Benjamin M.; Rimal, Arbindra; Miljkovic, Dragan; Hallman, William K..
This study uses data from a 2006 survey on potential AI outbreak in USA to explore application of risk perceptions as a segmentation tool in the poultry meat market. Preliminary results from principal component analysis (PCA) suggest that the poultry meat specific safety level will drive people consumption choices in AI outbreak. Based on the perceived safety level, poultry meat product market was categorized into: (1) the home cooked and familiar brands; (2) the technological/novel; and (3) organic/fast food poultry products. The results further show differential public trust AI advice across institutions.
Tipo: Conference Paper or Presentation Palavras-chave: Avian Influenza; Market segmentation; Poultry industry; Agribusiness; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety.
Ano: 2009 URL: http://purl.umn.edu/46743
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Identificación de segmentos de mercado y preferencias hacia dos variedades de durazno fresco: una aproximación mediante evaluación in situ en una frutería de Santiago, Chile AgEcon
Mora, Marcos; Contador, Loreto; Infante, Rodrigo; Rubio, Pia; Espinoza, Jacqueline; Schnettler, Berta.
Published by Asociación de Economistas Agrarios de Chile
Tipo: Journal Article Palavras-chave: Conjoint analysis; Market segmentation; Consumer preference; Willingness to pay; Peach; Fresh fruit; Consumer/Household Economics; Marketing.
Ano: 2010 URL: http://purl.umn.edu/104412
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Importance of origin in rice purchasing decisions in Talca and Temuco, Chile Ciencia e Investigación Agraria
Schnettler,Berta; Ruiz,Danilo; Sepúlveda,Oriana; Sepúlveda,José; Denegri,Marianela.
Considering the increase in imports of forestry, farming and livestock products to Chile, the existence of different consumer segments was evaluated according to the relative importance of origin in decisions to purchase rice in Talca and Temuco in central-southern Chile. With this purpose, a direct survey was administered to 800 consumers, 400 in Talca (Maule Region) and 400 in Temuco (Araucania Region). Using a conjoint analysis and hierarchical clustering, five market segments were distinguished. The largest group (35.4%) gave great importance to the origin of the rice. The second largest group (25.1%) gave greater relevance to the packaging. For the third and fourth largest groups (15.4 and 12.5%, respectively), the cost of the product was the most...
Tipo: Journal article Palavras-chave: Importation; Market segmentation; Origin; Oryza sativa; Rice.
Ano: 2009 URL: http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-16202009000200008
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Italian Consumer Attitudes Toward Products for Well-being: The Functional Foods Market AgEcon
Annunziata, Azzurra; Vecchio, Riccardo.
www.ifama.org
Tipo: Journal Article Palavras-chave: Functional foods; Italian consumers; Market segmentation; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Institutional and Behavioral Economics.
Ano: 2010 URL: http://purl.umn.edu/93349
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Market Delineation and Price Leadership in the World Wheat Market: A Cointegration Analysis AgEcon
Ghoshray, Atanu.
Wheat types may be classified according to strength, a baking characteristic. Since the demand for wheat is derived demand, the baking characteristic is directly related to end use. Accordingly, the wheat classes that are used in this study are divided into sub-groups according to strength, that is, strong, medium, and weak wheats. Time-series methods are employed to determine how the different classes of wheats are related within each sub-group. The different wheats under the different sub-groups are found to be substitutes to various degrees, but form a robust cointegrating relationship, implying that the wheat prices in these markets are bound together by a long-term equilibrium relationship. Within each of the sub-groups, the U.S. wheats were found to...
Tipo: Journal Article Palavras-chave: Cointegration; Wheat; Price leadership; Market segmentation; International Relations/Trade.
Ano: 2006 URL: http://purl.umn.edu/10209
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MARKET SEGMENTATION PRACTICES OF RETAIL CROP INPUT FIRMS AgEcon
Reimer, Aaron; Akridge, Jay T.; Boehlje, Michael; Gray, Allan W..
While market segmentation and the associated idea of target marketing are not new, there are questions about how the strategy of market segmentation and target marketing is being used in retail agribusiness firms. Previous research has demonstrated that distinct groups of farmers/customers exist (Alexander). However, retail crop input firms tend to be of modest size and are geographically bound. Both lack of resources and confinement to a specific geographic market present challenges for successful implementation of a market segmentation/target marketing strategy (Stolp). In this study, market segmentation/target marketing practices were explored in two types of crop input retailers: independently owned and operated firms (9 firms) and agricultural...
Tipo: Working or Discussion Paper Palavras-chave: Market segmentation; Target marketing; Crop inputs; Distribution channel; Retailer; Agribusiness; Marketing.
Ano: 2007 URL: http://purl.umn.edu/6713
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Market Segmentation Practices of Retail Crop Input Firms AgEcon
Reimer, Aaron; Downey, W. Scott; Akridge, Jay T..
The farmers targeted by crop input retailers may be divided into distinct groups or segments, but retail crop input firms vary in their ability to implement strategies to serve individual segments. In this study, segmentation practices among cooperatives and independently owned crop input retailers were explored. Addressing gaps between Best’s seven-step market segmentation framework and retailer practices will help practitioners serve evolving farmer-customers.
Tipo: Journal Article Palavras-chave: Market segmentation; Target marketing; Crop inputs; Distribution channel; Retailer; Marketing; Q10; Q13.
Ano: 2009 URL: http://purl.umn.edu/53746
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NORTH AMERICAN AGRICULTURAL MARKET INTEGRATION AND ITS IMPACT ON THE FOOD AND FIBER SYSTEM AgEcon
Vollrath, Thomas L..
Economic change and market dynamics have fundamentally altered the structure and performance of agricultural markets in the United States, Canada, and Mexico within the last 25 years. Many factors have helped shape the current North American food and fiber system, including technological change, domestic farm policies, international trade agreements, and the economic forces of supply and demand. Ratification of NAFTA, for example, helped integrate the North American market, sparking a surge in trade and investment among the United States, Canada, and Mexico. In recent years, efforts to further integrate the continental market seem to have slowed. Broadening the scope of NAFTA to include institutional reforms that lead to a more unified system of commercial...
Tipo: Report Palavras-chave: Agriculture; Market integration; Market segmentation; Law of one price; Price transmission; Elasticities; Exchange-rate pass-through; Market efficiency; Bilateral trade intensity; Regional trade agreements; NAFTA; CUSTA; Trade policy; WTO; GATT; Industrial Organization; International Relations/Trade; Marketing.
Ano: 2003 URL: http://purl.umn.edu/33639
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Positioning Cotton in the Market for Quality: An Application of Market Segmentation for West Texas AgEcon
Jung, Sangnyeol; Lyford, Conrad P..
This study provides guidance for cotton marketing efforts by determining major market segments with quality thresholds for West Texas. Given its present quality performance, great potential segments are from higher-end international segments with significant value-added. Moreover, the potential to serve these market segments is growing with improvements in production technology.
Tipo: Conference Paper or Presentation Palavras-chave: Cotton economics; Market segmentation; Needs assessment; West Texas cotton; Marketing; Q130; M310.
Ano: 2007 URL: http://purl.umn.edu/34989
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