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Registros recuperados: 19
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ANÁLISE DOS VALORES DOS PRODUTORES RURAIS FRENTE À COOPERATIVA AO QUAL ESTÃO ASSOCIADOS AgEcon
Leitao, Fabricio Oliveira; Brisola, Marlon Vinicius.
A gestão empresarial tem avançado em sua forma de atuação, deixando de lado uma postura convencional de busca de lucro e rentabilidade para um enfoque preferencialmente voltado à sustentabilidade de seus negócios e de seus acionistas. Uma cooperativa não tem a perspectiva de distribuir riquezas para os acionistas, uma vez que trabalha com foco no desenvolvimento social do ambiente em que se insere e de seus membros, embora cada vez mais convive com a necessidade de um adequado faturamento para sua sobrevivência e de seus cooperados. Para que isso se efetive, se faz necessário conhecer quais são os valores de seus associados para que estratégias possam emergir e serem implementadas com vistas a uma maior satisfação dos associados e conseqüentemente maiores...
Tipo: Conference Paper or Presentation Palavras-chave: Valores dos produtores rurais; Cooperativas; Estratégias de marketing; Values of the producer agricultural; Cooperative; Marketing strategies; Farm Management.
Ano: 2008 URL: http://purl.umn.edu/109981
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Analysis and Market Prospects of a Traditional Calabrian Product AgEcon
Gulisano, Giovanni; Platania, Marco.
The strategies for exploiting typical production represents a theme of great interest, above all in the measure in which exploitation brought about via adequate marketing strategies allows these products to shed their anonymity. This paper constitutes a contribution in this direction, since it analyses the potential of a traditional product ('Nduja) using multivariate analysis techniques on a sample of consumers, identified by a specific market research survey. This made it possible to define the main characteristics of the type of consumer of this product and to define suitable market segmentation strategies.
Tipo: Conference Paper or Presentation Palavras-chave: Traditional product; Rural development; Marketing strategies; Factor Analysis; Consumer/Household Economics.
Ano: 2002 URL: http://purl.umn.edu/24807
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AS INDICAÇÕES GEOGRÁFICAS COMO ESTRATÉGIA MERCADOLÓGICA NO MERCADO DE VINHOS DO DISTRITO FEDERAL AgEcon
Glass, Rogerio Fabricio; Castro, Antonio Maria Gomes de.
The objective of this paper was to analyze, in terms of marketing strategy, the geographical indications (GIs) as a competitive differential in the wine market. The paper is based on research that targeted the wine consumers from the Distrito Federal (Federal District) with a high degree of involvement with the product. This research had an exploratory-descriptive nature and used self-administrated structured questionnaires. Marketing strategies, mainly market segmentation and positioning and consumers’ behavior, were its conceptual basis. The target group’s perceptions about several marketing factors which influence wine consumption, especially the geographical indications, were analyzed. According to the consumers, the GIs are a differentiating factor in...
Tipo: Journal Article Palavras-chave: Geographical indications; Marketing strategies; Wine market; Market segmentation and positioning; Agribusiness; Agricultural Finance.
Ano: 2008 URL: http://purl.umn.edu/60703
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ATRIBUTOS VALORIZADOS PELOS CONSUMIDORES DE UNAÍ/MG NOS PONTOS DE VENDA DE PRODUTOS ALIMENTÍCIOS AgEcon
Leitao, Fabricio Oliveira; Brisola, Marlon Vinicius; Neiva, Luciane De Faria; Ibarra, Elizabeth Ruano.
A intensa competitividade entre as organizações e o foco fortemente voltado para os clientes fazem com que as empresas de varejo alimentício criem estratégias de marketing que consigam atender aos atributos valorizados pelos consumidores. Utilizando-se destes elementos, o presente trabalho buscou identificar as preferências e valores destes em relação a um ponto de venda de produtos alimentícios na cidade de Unaí/MG, bem como saber se eles estão encontrando o que é valorizado por eles no local ao qual realizam suas compras. Presume-se que ao conhecer estes atributos, e adotar as estratégias necessárias, as empresas de varejo alimentício consigam obter vantagem competitiva sobre seus concorrentes. Dentro dos resultados encontrados deste estudo, foi...
Tipo: Conference Paper or Presentation Palavras-chave: Atributos valorizados; Estratégias de marketing; Consumidor; Valued attributes; Marketing strategies; Consumer; Food Consumption/Nutrition/Food Safety.
Ano: 2008 URL: http://purl.umn.edu/109708
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Characterizing Distributions of Class III Milk Prices: Implications for Risk Management AgEcon
Wang, Dabin; Tomek, William G..
Descriptive statistics and time-series econometric models are used to characterize the behavior of monthly fluid milk prices. Prices in April, May and June appear to be more variable than those in subsequent months, and the spring-time prices are perhaps skewed. Econometric models can capture the historical behavior of spot prices, but forecasts converge to the marginal distribution of the sample prices in about six months. Futures prices for Class III milk have the expected time-to-maturity effect and converge to the respective monthly distributions of the cash prices at contract maturity (as they must, since the contracts are cash settled). Thus, econometric models and futures quotes provide similar information about price behavior at contract...
Tipo: Conference Paper or Presentation Palavras-chave: Hedging; Marketing strategies; Milk futures; Milk prices; Risk management; Risk and Uncertainty.
Ano: 2005 URL: http://purl.umn.edu/19322
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Culture and values - their relevance for marketing strategies AgEcon
Rewerts, Astrid Lucie; Hanf, Jon Henrich.
Research on consumer behaviour has revealed that the prospect of reaching a personal value is the virtual buying motive. Bearing this in mind, the researcher, as well as the marketer, is not only able to observe whether one product is preferred to another, but also to understand why this product is preferred. Hence, identifying consumers' personal values contributes to explaining consumer preferences and buying motives, which is of great importance for marketing practice. Personal values that are developed during the process of socialisation are part of a culture and differ depending on one's cultural background. Therefore, culture- specific values result in specific consumer behaviour. The aim of our paper is to combine research about buying motives...
Tipo: Conference Paper or Presentation Palavras-chave: Culture; Values; Consumer behaviour; Marketing strategies; Marketing.
Ano: 2006 URL: http://purl.umn.edu/10113
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DO PROFITABLE GRAIN MARKETING STRATEGIES EXIST FOR KANSAS CROPS? AgEcon
O'Brien, Daniel M..
The issue of whether profitable preharvest and postharvest marketing strategies exist relative to harvest sales for Kansas crops for the 1985-1998 marketing years is addressed. Practical application of market efficiency concepts is discussed. Nonharvest wheat marketing strategies offered less opportunity relative to harvest sales than for feedgrains and especially soybeans.
Tipo: Conference Paper or Presentation Palavras-chave: Grain marketing; Efficient markets; Futures; Options; Marketing strategies; Crop Production/Industries; Marketing.
Ano: 2000 URL: http://purl.umn.edu/21758
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Empezando a conocer el mercado doméstico: Análisis de la oferta de productos de carne bovina. AgEcon
Lanfranco, Bruno A.; Reyes, Maria L.; Risso, Juan M..
El presente estudio procura conocer mejor la demanda de productos de carne bovina para tres áreas geográficas de Montevideo que representan diferentes niveles socioeconómicos de la población, a través de la oferta observada en los dos principales formatos de comercialización: supermercados y carnicerías. En la zona de mayor nivel socioeconómico (AG1) se comercializa el 21% del volumen total de estos productos mientras que en la de nivel medio (AG2), con mayor concentración poblacional, se comercializa el 47%; el restante 32% se vende en la zona de menor nivel (AG3). Los resultados obtenidos mostraron que a medida que disminuía el nivel socioeconómico de los consumidores aumentaba la demanda por cortes más económicos (aguja, paleta, falda y asado) en...
Tipo: Book Palavras-chave: Meat products; Marketing strategies; Domestic consumers; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; D1; D4; L81.
Ano: 2004 URL: http://purl.umn.edu/121754
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Farmer Entrepreneurship in New Zealand - Some Observations from Case Studies AgEcon
Gow, Neil G..
1984 was a watershed in New Zealand agriculture which led to a flowering of entrepreneurial activity by some New Zealand farmers. A change of government and a national economic crisis lead to a complete and drastic review and subsequent restructuring of the agricultural sector. Farmers were forced to recognize that they could no longer rely on government support but had to meet the market. This paper reflects on research carried out at Lincoln University that has focused on case histories of some successful farmer entrepreneurs who grew out of this era. It attempts to link the case studies involved to concepts enunciated in the academic literature, especially those of performance and opportunity gaps, strategic intent, marketing strategies and supply chain...
Tipo: Conference Paper or Presentation Palavras-chave: Farmer entrepreneurship; Case studies; Strategic intent; Marketing strategies; Supply chain architectures; Chain coordination; Farm Management; Marketing.
Ano: 2005 URL: http://purl.umn.edu/24284
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FUTURES AND OPTIONS MARKETS, BASIS, AND THE TIMING OF GRAIN SALES IN MONTANA AgEcon
Mastel, Mike; Buschena, David E..
The performance of the grain transportation industry, historically low real grain prices, and decreasing government support for grain prices have renewed interest in local grain prices and shipping costs. An understanding of the relationship between local cash prices and futures prices is an important part of minimizing the price risk associated with growing and merchandising grain. The ability to recognize the seasonal patterns between these prices offers improved profit potential for marketing grain. A Montana producer's decision of when and how to market his/her crop can have a great impact on net profit. Farm managers can use cash sales at or after harvest, forward contracting with a local grain elevator, or hedging with the use of futures and options...
Tipo: Working or Discussion Paper Palavras-chave: Grain marketing; Futures; Basis; Freight rates; Marketing strategies; Marketing; Q1.
Ano: 2000 URL: http://purl.umn.edu/29176
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Global Coffee Import Demand in a New Era: Implications for Developing Countries AgEcon
Feleke, Shiferaw T.; Walters, Lurleen M..
With coffee prices at their lowest in a century, producing countries, which are mostly developing countries, are facing the worst crisis in history. The International Coffee Organization (ICO) acknowledges that poverty and unemployment are growing so rapidly that the consequences would be dire if nothing is done to halt the decline. This study draws welfare implications for producing countries based on import demand analysis for coffee in the three largest importers – the United States, European Union, and Japan. A differential production approach is employed. Results imply that coffee-producing countries will continue to be worse off with the expansion of exports. Hence, we suggest that they attempt new marketing strategies that include consistent...
Tipo: Journal Article Palavras-chave: Coffee; Import; Marketing strategies; International Relations/Trade; F10; F11; Q10.
Ano: 2005 URL: http://purl.umn.edu/50274
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Grain Marketing Cooperatives' Adjustments to Farm Programs AgEcon
Gunn, Steven P.; Cobia, David W..
A personal interview survey of 87 grain marketing cooperatives regarding the impact of changes in government programs and planned responses to the dilemma of excess capacity and loss of government storage income and related factors is reported. Government storage payment's impact on financial performance was ranked 77% more important than the second (other government programs) of 7 factors (e.g., interest rates). Government storage accounted for 20% of their net income. They acquired an average of 800,000 bu. of storage capacity in response to government programs. PIK and roll increased annual income an average of $39,000 in 1986-87. Participation in CCC weekly auctions averaged 51% and in catalog sales 87%. Most managers felt that government programs did...
Tipo: Working or Discussion Paper Palavras-chave: Cooperatives; Marketing strategies; Farm programs; Grain marketing; Country elevators; Agricultural and Food Policy; Marketing; Agribusiness.
Ano: 1992 URL: http://purl.umn.edu/23156
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INTRODUCING NEW TECHNOLOGIES AND MARKETING STRATEGIES FOR HOUSEHOLDS WITH MALNUTRITION: AN ETHIOPIAN CASE STUDY AgEcon
Yigezu, Yigezu A.; Sanders, John H..
Many developing regions have excellent potential agricultural resources. However, historically population has become so concentrated on such small holdings that acute poverty and malnutrition now predominate. The food scientists’ response to the chronic nutritional problem has often been subsidized bio-fortification with nutritional supplements or more recently cultivars with higher nutrient levels. Where much of the population is in this inadequate nutrition category as in highland Ethiopia, the supplements are neither financially feasible nor sustainable. The cultivars can provide a few critical nutrients but are not a comprehensive solution. To improve nutrition, it is necessary to increase income so that an increased quality and quantitative diet can...
Tipo: Working or Discussion Paper Palavras-chave: Adoption; Agricultural technologies; Striga resistance; Inorganic fertilizers; Tied-ridges; Marketing strategies; Inventory credit; Nutrition; Income; Capped-lexicographic utility.; Agricultural and Food Policy; Food Consumption/Nutrition/Food Safety; Food Security and Poverty; International Development; Production Economics; Research and Development/Tech Change/Emerging Technologies; Risk and Uncertainty; O13; O33; Q16; Q18.
Ano: 2008 URL: http://purl.umn.edu/36813
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Long-Distance Marketing of Sweet Potato from the Highlands of Papua New Guinea: An Analysis of Consumer Preferences and Supplier Responsiveness AgEcon
Omot, Norah; Spriggs, John; Chang, Hui-Shung (Christie).
Sweet potato is by far the most important staple food in Papua New Guinea. While much is consumed as a subsistence crop, it is also an important income earner for many small holder farmers in the Highlands of PNG. Of the Highlands sweet potato sold, about 90 percent is traded informally on open markets, locally or in coastal urban markets. Data from a consumer survey, from an informant interview of highlands suppliers and from consumer and supplier observations at the Lae market (the largest coastal urban market for sweet potato) was used to explore the extent to which Highland sweet potato in the coastal urban market of Lae, may be considered a differentiated product. As a staple food being sold on informal markets one may think it is best represented as...
Tipo: Conference Paper or Presentation Palavras-chave: Consumer preferences; Differentiated product; Highland suppliers; Supplier awareness; Supplier responsiveness; Marketing strategies; Lae; International Relations/Trade.
Ano: 2010 URL: http://purl.umn.edu/59110
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MARKETING OF COTTON FIBER IN THE PRESENCE OF YIELD AND PRICE RISK AgEcon
Wojciechowski, Jan; Ames, Glenn C.W.; Turner, Steven C.; Miller, Bill R..
An expected-utility model and a chance-constrained linear programming model were used to analyze four marketing strategies and seven crop insurance alternatives for cotton marketing in Georgia. The results suggest that existing marketing tools and insurance alternatives can be used to reduce cotton producers' revenue risk. The optimal level of yield and price insurance coverage depends on an individual producer's risk aversion.
Tipo: Journal Article Palavras-chave: Crop insurance; Marketing strategies; Risk aversion; Marketing.
Ano: 2000 URL: http://purl.umn.edu/15315
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MARKETING STRATEGIES OF BIOTECHNOLOGY FIRMS: IMPLICATIONS FOR U.S. AGRICULTURE AgEcon
Renkoski, Matthew A..
DuPont Quality Grains is focused on improving grain quality for end users, rather than on farm production traits. A major DuPont program is high oil corn. Feed corn has a huge market, and, because it requires no intermediate processing, any enhanced value is measurable by end users. Standard commodity markets do not function for capturing the value of enhance grains, and so DuPont works with end users, elevators, farmers, and seed companies to create market channels. As biotechnology commercializes more value-enhancing traits targeted to specific agricultural customers, vertical value chains will become shorter and more coordinated while standard commodity markets will diminish.
Tipo: Journal Article Palavras-chave: Biotechnology; DuPont; Marketing strategies; Research and Development/Tech Change/Emerging Technologies.
Ano: 1997 URL: http://purl.umn.edu/15550
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Searching for the Golden Grail: An Optimal Soybean Marketing Frequency Strategy AgEcon
Stark, C. Robert, Jr.; Bryant, Kelly J.; Francis, Paul B..
Gross revenue from marketing frequency strategies varies with average soybean prices across time periods. A study examined statistical differences among trading days using a four-year database of cash prices. Results applied to a hypothetical Arkansas soybean farm using four strategies over four years revealed the optimal gross revenue marketing strategy.
Tipo: Conference Paper or Presentation Palavras-chave: Grains; Marketing strategies; Soybean; Cash prices; Agribusiness; Farm Management; Marketing; Teaching/Communication/Extension/Profession.
Ano: 2011 URL: http://purl.umn.edu/98753
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STOCHASTIC EFFICIENCY ANALYSIS OF ALTERNATIVE BASIC MAIZE MARKETING STRATEGIES AgEcon
Strydom, D.B.; Grove, Bennie; Kruger, Y.; Willemse, B.J..
The use of modern marketing strategies to minimize risk exposure is not a widely adopted practice under maize producers. The producers tend to use high risk strategies which include the selling of the crop on the cash market after harvested; while the current market requires innovative strategies including the use of Futures and Options as traded on SAFEX. However, due to a lack of interest and knowledge of producers understanding of modern, complicated strategies the study illustrates by using a SERF and CDF that the use of three basic strategies namely a Put-, Twelve-segment-, Three-segment- can be more rewarding. These strategies can be adopted by farmers without an in-depth understanding of the market and market-signals. The results obtained from the...
Tipo: Conference Paper or Presentation Palavras-chave: Marketing strategies; Futures; Options; SERF; Crop Production/Industries; Marketing.
Ano: 2010 URL: http://purl.umn.edu/96812
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The resilient character of PDO/PGI products in dynamic food markets AgEcon
Arfini, Filippo; Capelli, Maria Giacinta.
The European and Italian food system is experiencing a change in the relationship with the consumer and with the distribution. In fact, customers are increasingly demanding, and are attracted, by products that have high quality content and a strong link with the territory. The brands with the price are the two factors affecting the strategic policies of the food producer firms. At the same time, the retail system has proven to be very sensitive to consumer demands by providing quality products at competitive prices and using their brand as an element of loyalty. In the European context, the Italian agri-food system has the higher number of products with the Protected Designation of Origin (PDO) and Protected Geographical Indication (PGI) recognition....
Tipo: Conference Paper or Presentation Palavras-chave: PDO/PGI; Quality; Modern distribution; Cluster analysis; Marketing strategies; Development processes; Agricultural and Food Policy; Marketing.
Ano: 2009 URL: http://purl.umn.edu/57670
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