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Registros recuperados: 12
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Consumer association in the Dunaszerdahely district food trade AgEcon
Vegh, Katalin.
The three types of Jednota Slovensko COOP chain store consists of 2388 units. Of these, 67, which compete successfully with “Western” chain stores, can be found in the Dunaszerdahely district examined. The advantage of the association network units is their closeness to and knowledge about their consumers. Among their weaknesses, the primary ones are shortcomings in logistics and marketing. With its 38% share, the association holds the strongest position among small retail chain stores. It can further increase its market share by freeing its units from the burdens of storage, processing and packing.
Tipo: Journal Article Palavras-chave: Food retail; Chain store; Marketing strategy; Own brand; Agribusiness; Marketing.
Ano: 2008 URL: http://purl.umn.edu/53972
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Customer Relationship Management at Farm Credit Services of Mid-America: Working towards a SingleView AgEcon
Martens, Bobby J.; Akridge, Jay T..
This case study explores Farm Credit Services of Mid-America's (FCS MA) process of identifying and implementing new technology needed to meet the needs of their customer relationship management (CRM) program. This case illustrates the key challenges facing firms as their CRM programs are expanded and improved to continually meet the customer's needs and explores the complexities of developing and implementing a large information technology system. Decisions ranging from which technology system is right to which approach is best when training and motivating the system users are considered.
Tipo: Journal Article Palavras-chave: Customer relationship management; Technology implementation; Market segmentation; Marketing strategy; Agricultural Finance.
Ano: 2006 URL: http://purl.umn.edu/8201
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Farmers of the Future: Market Segmentation and Buying Behavior AgEcon
Boehlje, Michael; Doehring, Todd; Sonka, Steven T..
Dramatic structural changes are occurring in U.S. and world agriculture. These changes have important implications for the customer base and marketing strategy of input supply manufacturers, distributors and retailers. The framework and model presented can and is being used to understand structural change in production agriculture on a global basis.
Tipo: Journal Article Palavras-chave: Structural change; Buying behavior; Marketing strategy; Farm size; Marketing.
Ano: 2005 URL: http://purl.umn.edu/8136
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HISTÓRIA, CULTURA E TRADIÇÃO: ESTRATÉGIAS PARA O DESENVOLVIMENTO TERRITORIAL AgEcon
Campos, Jurema Iara; Valente, Ana Lucia Eduardo Farah.
A busca de estratégias para a conquista dos consumidores por meio da construção social do mercado é uma das formas de os agricultores familiares gerarem renda. O presente estudo buscou analisar, a partir de uma comunidade de agricultores do município de Alto Paraíso de Goiás, a inserção da produção local de café no agronegócio. O nordeste do estado de Goiás é uma das regiões brasileiras detentora de abundância de recursos naturais. A presença do Parque Nacional da Chapada dos Veadeiros e a existência de profecias esotéricas referentes à região estimularam a população local à exploração do turismo ecológico e místico a partir dos anos 1960. Porém, o fluxo de turistas para o território teve grande diminuição após o ano 2000 devido à ocorrência de problemas...
Tipo: Conference Paper or Presentation Palavras-chave: Agricultura familiar; Café; Abordagem territorial; Agronegócio; Estratégia de comercialização; Family farming; Coffee; Territorial approach; Agribusiness; Marketing strategy; International Development.
Ano: 2008 URL: http://purl.umn.edu/109724
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MARKETING STRATEGIES FOR ORGANIC WINE GROWERS IN THE VENETO REGION AgEcon
Rossetto, Luca.
The Italian organic wine sector has dramatically increased, recently. In the last two years, the organic vineyard area has doubled reaching more than 50.000 hectares, while organic wineries account are more than 9.000 farms. In particular, the Veneto Region accounts for 4% of total area and for 15% of organic wine makers. This study analyzes the organic wine sector in the Veneto Region mainly focusing on marketing issues. Two organic wine enterprises are recognized: 1) small wine growers and 2) large-size wineries. The former are specialized in producing organic grapes while the latter are highly specialized in both cultivating grapes and processing wine employing sophisticated technology, especially in making wine. Almost total production is certified...
Tipo: Working or Discussion Paper Palavras-chave: Wine growers; Organic standards; Market; Certification; Product variety; Winemaking process; Quality; Marketing strategy; Marketing.
Ano: 2002 URL: http://purl.umn.edu/14363
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Marketing Strategy of Rural Supermarket Chain in Ningxia Based on the Long Tail AgEcon
Zhang, Shu-ping; Zhao, Zhi-hong.
Based on the introduction of the Long Tail , the political, economical, social and technological environment for the development of rural supermarket chain in Ningxia is analyzed. The problems in the marketing strategy of Ningxia rural supermarket chain are pointed out, including single products and uneven level of quality, the products, which can not satisfy farmers’ needs; low quality of the personnel and imperfect information system, thus the traditional way of marketing is challenged. In the end, from the perspective of products, position, price, and personnel, the marketing strategies for the development of Ningxia rural supermarket chain based on the Long Tail Theory are put forward.
Tipo: Journal Article Palavras-chave: The long Tail; Rural area; Supermarket chain; Marketing strategy; China; Agribusiness.
Ano: 2011 URL: http://purl.umn.edu/113208
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Marketing Strategy of Rural Supermarket Chain in Ningxia Based on the Long Tail AgEcon
Zhang, Shu-ping; Zhao, Zhi-hong.
Based on the introduction of the Long Tail , the political, economical, social and technological environment for the development of rural supermarket chain in Ningxia is analyzed. The problems in the marketing strategy of Ningxia rural supermarket chain are pointed out, including single products and uneven level of quality, the products, which can not satisfy farmers’ needs; low quality of the personnel and imperfect information system, thus the traditional way of marketing is challenged. In the end, from the perspective of products, position, price, and personnel, the marketing strategies for the development of Ningxia rural supermarket chain based on the Long Tail Theory are put forward.
Tipo: Journal Article Palavras-chave: The long Tail; Rural area; Supermarket chain; Marketing strategy; China; Agribusiness.
Ano: 2011 URL: http://purl.umn.edu/108455
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Serbian labor market with special emphasis on defining marketing strategy in tourism AgEcon
Dakic, Stojanka; Fabian, Ksenija.
In addition to clear negative impact of the global economic crisis, which we witness, the labor market in Serbia has been faced with the transition problems accumulated through many years. Tourism and hospitality are among the those activities which have capacity to induce the entire system of other complementary activities that contribute to coping with the problem of high unemployment. The paper discusses role of developing marketing strategies in tourism sector of Serbia. As the author, it is important for the country to define a clear marketing strategy that includes adequate directing capabilities and resources in this industry in order to response to changes in the environment.
Tipo: Journal Article Palavras-chave: Labor market; Marketing strategy; Human resources in tourism.; Labor and Human Capital; J21; L38.
Ano: 2010 URL: http://purl.umn.edu/94655
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Status and Countermeasures for the Green Marketing of Agricultural Products Processing Enterprises in Yinchuan City, China AgEcon
Kang, Ling-xiang.
Based on the overview and characteristics of agricultural products processing enterprises in Yinchuan City, green marketing status of agricultural products processing enterprises in Yinchuan City is introduced from the aspects of product strategy, pricing strategy, distribution strategy and promotion strategy. Problems in the green marketing of agricultural products processing enterprises are analyzed, such as the obvious contradiction between the processing demand and the raw materials, low level of comprehensive utilization of resources, no common demand of green consumption in Yinchuan City, weak strength of enterprise and no concept of green marketing, poor macro-control and insufficient input, neglecting the environmental production of materials...
Tipo: Journal Article Palavras-chave: Agricultural products; Green marketing; Marketing strategy; Green environmental protection; China; Agribusiness.
Ano: 2010 URL: http://purl.umn.edu/94267
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Structural Equation Modeling of lifestyles and consumer attitudes towards organic food by income: a Spanish case study Ciencia e Investigación Agraria
Olivas,Raquel; Díaz,Mónica; Bernabéu,Rodolfo.
R. Olivas, M Díaz, and R. Bernabéu. 2013. Structural Equation Modeling of lifestyles and consumer attitudes towards organic food by income: a Spanish case study. Cien. Inv. Agr. 40(2): 265-277. The organic food consumer in Spain is particularly conditioned by the premium prices of these foods and by their lack of availability in shops relative to conventional substitutes. In relation to the first determinant, several studies have revealed a direct relationship between maximum willingness to pay for these foods and consumer income. However, little is known about the influence of consumer attitudes, in relation to lifestyle, on these decisions. To address this issue, face-to-face surveys were conducted with 420 organic food consumers in the Madrid...
Tipo: Journal article Palavras-chave: Consumer behavior; Marketing strategy; Structural equation modeling.
Ano: 2013 URL: http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-16202013000200003
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TÁRSADALMI VÁLTOZÁSOK ÉS A MARKETING KAPCSOLATÁNAK MODELLEZÉSI LEHETŐSÉGEI AgEcon
Varadi, Katalin.
As a consequence of the great economic and scientific development in the 2nd half of the 20th century the life expectancy was continuously increasing. The importance of the ageing but still active social group became stronger (and is getting ever stronger) on several areas of social and economic life, with respect to its number and influence. The ageing society means new challenges and possibilities for the economy and for the society as a whole. When establishing the business’s marketing strategy the demographic changes are built in the demand’s changes which are realized on the market in form of products and services. Among the factors of the demographic conditions of the age and its research became more important as a consumption influencing factor in...
Tipo: Book Palavras-chave: Fogyasztói magatartás; Életkor szerepe; Modellezése; Marketing stratégia; Consumer behaviour; Role of age; Marketing strategy; Agribusiness; Consumer/Household Economics; Marketing.
Ano: 2008 URL: http://purl.umn.edu/43311
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The market analysis of branded, new generation hungaricums AgEcon
Szakaly, Zoltan; Szigeti, Orsolya; Berke, Sz.; Szente, Viktoria.
Natural capabilities of Hungary are particularly favourable for agricultural and food production. There are good possibilities both in cultivation of plants and in animal husbandry on plough- and grasslands. Hungary's share and its competitive position, however, decreased on European and world market in the past years. Therefore our research was focused on developing new animal products meeting the changing consumers' demands by their nutritional benefits and by their natural way of production. The study highlights four product s, namely goose - liver produced by considerately fatten up, rabbit meat with low fat and cholesterol levels, beef rich in omega - 3 fatty acids and selenium enriched eggs. The final goal is to form the basis of test - marketing...
Tipo: Conference Paper or Presentation Palavras-chave: Export; New product; Nutritional benefits; Position; Marketing strategy; Competition; Demand and Price Analysis; Marketing.
Ano: 2006 URL: http://purl.umn.edu/10040
Registros recuperados: 12
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