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Provedor de dados:  Repositório Alice
País:  Brazil
Título:  A study of stakeholder views to shape a communication strategy for GMO in Brazil.
Autores:  CAPALBO, D. M. F.
ARANTES, O. M. N.
MAIA, A. G.
BORGES, I. C.
SILVEIRA, J. M. F. J. da
Data:  2016-01-20
Ano:  2015
Palavras-chave:  Public awareness
Consumer perception
GM plants
Brazilian agriculture
Communication strategy
Planta transgênica
Consumidor
Comunicação
Biossegurança
Resumo:  Abstract: This paper analyzes the view of stakeholders on genetically modified organisms (GMOs) and the implications of these views on communication strategies for agricultural biotechnology in Brazil. It identifies and describes common groups of attitudes toward GMOs using multivariate statistical analyses. The study then looks for patterns of association between the common attitude groups and the following variables: socioeconomic characteristics trust in institutions as information sources and familiarity with the Brazilian biosafety authority. The article contributes to the understanding of public awareness by highlighting how information sources, trust in institutions, and socioeconomic characteristics, such as age and occupational qualification, play important roles in defining patterns of attitudes toward GMOs. The paper also discusses the implications of this knowledge for the development of a communication strategy plan that would promote public awareness and stimulate a well-informed Brazilian public debate on biosafety.

2015
Tipo:  Artigo em periódico indexado (ALICE)
Idioma:  Inglês
Identificador:  14764

http://www.alice.cnptia.embrapa.br/handle/doc/1034461

http://ainfo.cnptia.embrapa.br/digital/bitstream/item/137340/1/2015AP33.pdf
Editor:  Frontiers in Bioengineering and Biotechnology, v. 3, 2015. Artigo 179.
Relação:  Embrapa Meio Ambiente - Artigo em periódico indexado (ALICE)
Formato:  10 p.
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