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Provedor de dados:  Inra
País:  France
Título:  Exploring wine list design strategy in french restaurants
Comment les restaurants français établissent-ils leur cartes des vins ?
Autores:  Sirieix, L.
Remaud, H.
Data:  2010
Ano:  2010
Palavras-chave:  CARTE DES VINS
RESTAURANT
STRATEGIE
METHODE BEST-WORST
GOUT
PRODUIT LOCAL
CHOIX
Resumo:  The aim of this study is to better understand restaurant owners’ strategies when selecting wines tobe offered on a wine list. The study is based on a survey with 68 restaurant owners in France, usingthe Best‐Worst approach. Results show that restaurateurs have in mind a set of strategies underlyingwine list design, including: ‘Preference for local wine product’, ‘Tastes good’, ‘Matching wine withfood menu’, and ‘Competitive price fit for the price range of food’. More market‐driven strategiessuch as choosing ‘Popular wines’ or ‘Highly reputed brand’ are not considered to be as important.Further investigations reveal minor differences in the wine menu strategies for different types ofrestaurant.
Tipo:  Conference Paper
Idioma:  Inglês
Identificador:  http://www.prodinra.inra.fr/prodinra/pinra/doc.xsp?id=PROD2010da9a7a7a&uri=/notices/prodinra1/2010/09/

http://www.prodinra.inra.fr/prodinra/pinra/data/2010/05/PROD2010da9a7a7a_20100521104532945.pdf
Formato:  application/pdf
Fonte:  5. International conference of the Academy of wine business research ; 2010/02/08-10 ; Auckland (NZL) . 5th International conference of the Academy of wine business research (AWBR). 2010. 1-7
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