| Registro completo |
| Provedor de dados: |
Organic Eprints
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| País: |
Germany
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| Título: |
Vergleich von Vermarktungsaktivitäten für Bio-Produkte im LEH: Ungarn, Tschechische Republik, Deutschland
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| Autores: |
Kovacs, Annamaria
Richter, Toralf
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| Data: |
2005
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| Ano: |
2005
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| Palavras-chave: |
Markets and trade
Hungary
Germany
Europe
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| Resumo: |
The organic markets in Western European countries like Germany and Middle and Eastern European countries like Hungary and Czech Republic are at different levels of development. While in Germany the per capita consumption of organic food in 2002 was app. € 32 in the Czech Republic the corresponding value was app. € 0,50 and in Hungary app. € 0,39. The paper describes and analyses the results of store-checks conducted in outlets of selected retail chains in the named three countries. Main objective is to compare marketing activities of conventional retail chains, as main driving actor group for the market development, with regard to organic products.
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| Tipo: |
Conference paper, poster, etc.
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| Idioma: |
deu
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| Identificador: |
http://orgprints.org/3710/1/3710.pdf
Kovacs, Annamaria and Richter, Toralf (2005) Vergleich von Vermarktungsaktivitäten für Bio-Produkte im LEH: Ungarn, Tschechische Republik, Deutschland. [Comparison of marketing activities for organic products in retail chains: Hungary, Czech Republic, Germany.] In: Heß, J and Rahmann, G (Eds.) Ende der Nische, Beiträge zur 8. Wissenschaftstagung Ökologischer Landbau, kassel university press GmbH, Kassel.
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| Editor: |
kassel university press GmbH, Kassel
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| Relação: |
http://orgprints.org/3710/
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| Formato: |
application/pdf
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