| Registro completo |
| Provedor de dados: |
Organic Eprints
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| País: |
Germany
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| Título: |
Communication of ethical values in organic farming
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| Autores: |
Zander, Katrin
Hamm, Ulrich
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| Data: |
2008
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| Ano: |
2008
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| Palavras-chave: |
Values
Standards and certification Consumer issues
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| Resumo: |
Due to globalisation and growing anonymity of trade with organic products, farmers in Europe are under pressure to lower their production standards in order to keep up with world-wide competition. On the other hand consumers increasingly criticise food products which were produced under unsatisfactory social and environmental conditions. A literature review indicates that consumers are willing to pay an additional premium for ethical values in organic production regarding social, environmental and economic concerns. This creates possibilities to differentiate from the organic mass markets by providing and communicating ethical values. So far, not much is known about which ethical values and arguments are comprehensible and important to organic consumers and how to communicate them most effectively. This contribution discusses some hypotheses on the communication of additional ethical values in the organic market and points at existing research deficits.
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| Tipo: |
Conference paper, poster, etc.
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| Idioma: |
Inglês
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| Identificador: |
http://orgprints.org/14001/1/ZanderHamm_IFOAM_08.pdf
Zander, Katrin and Hamm, Ulrich (2008) Communication of ethical values in organic farming. Paper at: 16th IFOAM Organic World Congress, Modena, Italy, June 16-20, 2008. [Unpublished]
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| Relação: |
http://orgprints.org/14001/
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| Formato: |
application/pdf
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