| Registro completo |
| Provedor de dados: |
Organic Eprints
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| País: |
Germany
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| Título: |
Empowered by stigma? Pioneer organic farmers' stigma management strategies
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| Autores: |
Lähdesmäki, Merja
Siltaoja, Marjo
Luomala, Harri
Puska, Petteri
Kurki, Sami
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| Data: |
2018
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| Ano: |
2018
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| Palavras-chave: |
Social aspects
Knowledge management
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| Resumo: |
Pioneers of organic farming often faced social challenges as their innovative ideas on agriculture not only encountered opposition in the conventional farming community, but led to stigmatization of organic farmers as social deviants. In this study, we examine what kind of stigma management strategies pioneer organic farmers engage with in order to cultivate an alternative positive image of themselves. Our research is based on the interviews with 14 pioneer organic farmers. Based on a qualitative analysis of interviews, we provide a model of those strategies that the creation of from a stigmatized to valued identity requires. Our study increases the understanding of the institutionalization process of organic farming by demonstrating how pioneer organic farmers overcame the negative attributes associated with their farmer identities while actively building a new agricultural category which was different from that of conventional farming.
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| Tipo: |
Journal paper
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| Idioma: |
Inglês
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| Identificador: |
http://orgprints.org/35204/3/Lahdesmaki_Stigma_2019.pdf
Lähdesmäki, Merja; Siltaoja, Marjo; Luomala, Harri; Puska, Petteri and Kurki, Sami (2018) Empowered by stigma? Pioneer organic farmers' stigma management strategies. Journal of Rural Studies, 65, pp. 152-160.
info:doi/10.1016/j.jrurstud.2018.10.008
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| Relação: |
http://orgprints.org/35204/
10.1016/j.jrurstud.2018.10.008
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| Formato: |
application/pdf
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