| Registro completo |
| Provedor de dados: |
AgEcon
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| País: |
United States
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| Título: |
Consumer Choice of Private Label or National Brand: The case of organic and non-organic milk
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| Autores: |
Zhuang, Yan
Dimitri, Carolyn
Jaenicke, Edward C.
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| Data: |
2009-04-27
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| Ano: |
2009
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| Palavras-chave: |
Organic milk
Private label
Sample selection
Agribusiness
Consumer/Household Economics
Demand and Price Analysis
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| Resumo: |
We use a two-stage, sample selection model to investigate organic milk purchases using Neilsen’s Homescan data. In the first stage, households decide on a weekly basis to buy mainly organic milk or non-organic milk. Results from this stage show that higher income, better education, having children at home, and several other demographic and marketing variables have a positive effect on organic choice. In the second stage, consumers then choose to buy mainly private label milk or national brand milk conditional on their first-stage choice. Most demographic and marketing variables are found to affect the organic and non-organic private label decision in the same way. However, our results show that a few factors, such as marriage status and children, affect the private label decision differently for organic and non-organic milk customers.
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| Tipo: |
Conference Paper or Presentation
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| Idioma: |
Inglês
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| Identificador: |
http://purl.umn.edu/49207
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| Relação: |
Agricultural and Applied Economics Association>2009 Annual Meeting, July 26-28, 2009, Milwaukee, Wisconsin
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| Formato: |
30
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