| Registro completo |
| Provedor de dados: |
31
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| País: |
United States
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| Título: |
The Dual Nature of Choice: When Consumers Prefer Less to More
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| Autores: |
Norwood, F. Bailey
Lusk, Jayson L.
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| Data: |
2007-01-10
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| Ano: |
2007
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| Palavras-chave: |
Consumer/Household Economics
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| Resumo: |
Economists typically assume that more choice is better, and consumers are more likely to purchase from a larger choice set. However, marketing and psychological studies show this is not always the case. This paper reports results from experiments designed to further investigate the so-called excessive-choice effect. First, we investigate whether people would voluntarily reduce their choice set size. Second, we investigate whether the excessive-choice effect, found in previous studies, is robust to changes in experimental design. Third, we explore how personality influences preferences for choice set size. Results show that the excessive-choice effect indeed exists for some people, but on average people prefer greater choice.
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| Tipo: |
Conference Paper or Presentation
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| Idioma: |
Inglês
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| Identificador: |
25148
http://purl.umn.edu/34850
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| Editor: |
AgEcon Search
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| Relação: |
Southern Agricultural Economics Association>2007 Annual Meeting, February 4-7, 2007, Mobile, Alabama
Selected Paper
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| Formato: |
24
application/pdf
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