| Registro completo |
| Provedor de dados: |
AgEcon
|
| País: |
United States
|
| Título: |
Grameen Danone Foods Limited (GDF)
|
| Autores: |
Rodrigues, Jonathan
Baker, Gregory A.
|
| Data: |
2012-02-15
|
| Ano: |
2012
|
| Palavras-chave: |
Teaching case
Social entrepreneurship
Bangladesh
Yogurt
Dairy industry
Food Consumption/Nutrition/Food Safety
Institutional and Behavioral Economics
International Development
Marketing
Production Economics
Productivity Analysis
Teaching/Communication/Extension/Profession
Q
|
| Resumo: |
The International Food and Agribusiness Management Review is published quarterly by IFAMA. www.ifama.org. TEACHING NOTES available for instructors by contacting IFAMA.
This case describes Grameen Danone Foods (GDF), a fresh dairy product company in Bangladesh that was founded in 2007. GDF is the result of a joint venture between Groupe Danone, a multi-national corporation, and the Grameen Bank, a Bangladeshi non-governmental organization (NGO). GDF collects milk from many small dairy farmers and produces yogurt products for distribution through both rural and urban channels. The issues, challenges and opportunities highlighted in the case are relevant for students and industry professionals. The SWOT (Strengths, Weaknesses, Opportunities, Threats) framework is ideal for analyzing the content of the case; this may then be used to create future plans, for the business as a whole and specifically in the areas of marketing and operations.
|
| Tipo: |
Article
|
| Idioma: |
Inglês
|
| Identificador: |
(ISSN #: 1559-2448)
http://purl.umn.edu/120862
|
| Relação: |
International Food and Agribusiness Management Review>Volume 15, Issue 1, 2012
Volume 15
Issue 1
|
| Formato: |
32
|
|
