| Registro completo |
| Provedor de dados: |
AgEcon
|
| País: |
United States
|
| Título: |
Consumer Purchasing Behavior in Response to Media Coverage of Avian Influenza
|
| Autores: |
Beach, Robert H.
Zhen, Chen
|
| Data: |
2009-06-30
|
| Ano: |
2009
|
| Palavras-chave: |
Avian influenza
Food safety
Italy
Meat demand
Media index
Agricultural and Food Policy
Consumer/Household Economics
Demand and Price Analysis
Food Consumption/Nutrition/Food Safety
Marketing
Q11
Q18
|
| Resumo: |
Consumer concerns regarding food safety can have substantial impacts on their consumption patterns. Thus, understanding consumer response to food safety information is important for quantifying consumer response to food safety events, predicting market impacts, and developing appropriate risk communication strategies. Flexible demand systems have gained much popularity in analyzing effects of food safety outbreaks on consumer demand because of their ability to capture interactions between the demand for substitutable and complementary goods. Using Italian scanner data on meat sales, we show the economic importance of accounting for the impact of avian flu outbreaks on group expenditures for meats in a dynamic Almost Ideal Demand System (AIDS) specification with intertemporally optimizing consumers. Failure to account for this form of expenditure endogeneity results in a substantial understatement of the food safety effect.
|
| Tipo: |
Conference Paper or Presentation
|
| Idioma: |
Inglês
|
| Identificador: |
http://purl.umn.edu/51742
|
| Relação: |
International Association of Agricultural Economists>2009 Conference, August 16-22, 2009, Beijing, China
Contributed Paper
766
|
| Formato: |
20
|
