| Registro completo |
| Provedor de dados: |
AgEcon
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| País: |
United States
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| Título: |
A Customer Service Design Case Study: Insights on Customer Loyalty in the Brazilian Food Sector
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| Autores: |
Florencio de Almeida, Ione Lucia
Florencio de Almeida, Luciana
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| Data: |
2008-11-17
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| Ano: |
2007
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| Palavras-chave: |
Quality service evaluation
Consumer service
Loyalty
Food industry
Agribusiness
International Relations/Trade
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| Resumo: |
Marketing managers of local and international food companies have realized that what they offer to customers go well beyond the characteristics and attributes of the products their companies manufacture and market. Service has become an integral part of the offer (Grönroos, 1993); a high service quality improves the company competitiveness, builds customer trust, supports the company brand and other product attributes (Berry & Parasuraman, 1991, p. 12). This paper seeks to investigate whether customer care service perceived quality in the food sector is truly relevant to customer satisfaction and loyalty.
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| Tipo: |
Journal Article
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| Idioma: |
Inglês
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| Identificador: |
http://purl.umn.edu/44899
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| Relação: |
International Food and Agribusiness Management Review>Volume 10, Issue 4, 2007
10
4
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| Formato: |
17
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