| Registro completo |
| Provedor de dados: |
AgEcon
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| País: |
United States
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| Título: |
A review of traditional Hungarian products’ reputation with a special focus on consumer behaviour
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| Autores: |
Popovics, Anett
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| Data: |
2011-06-20
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| Ano: |
2007
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| Palavras-chave: |
Traditional Hungarian products
Consumer survey
Reputation
Value added
Institutional and Behavioral Economics
Research Methods/ Statistical Methods
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| Resumo: |
The quality of traditional and regional products is essentially determined by geography, history and culture. Being protected by a distinctive quality label (based on the geographical origin, traditions and special features) may enhance traditional Hungarian and regional products’ competitiveness. Based on our survey’s questionnaire results (N = 425) (basic statistics, factor and cluster analysis) it can be proved that consumers are able to identify and appreciate Hungarian products. They also highly value traditional quality.
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| Tipo: |
Journal Article
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| Idioma: |
Inglês
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| Identificador: |
HU ISSN 1418 2106
http://purl.umn.edu/107652
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| Relação: |
Studies in Agricultural Economics>Issue 105, January 2007
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| Formato: |
16
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