| Registro completo |
| Provedor de dados: |
AgEcon
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| País: |
United States
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| Título: |
The Effect of Retail Grocery Coupons for Breakfast Cereals on Household Purchasing Behavior
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| Autores: |
Berning, Joshua P.
Zheng, Hualu
|
| Data: |
2011-05-03
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| Ano: |
2011
|
| Palavras-chave: |
Coupons
Breakfast cereal
Nutrition
Panel data
Consumer/Household Economics
Food Consumption/Nutrition/Food Safety
Health Economics and Policy
Marketing
D10
I10
M30
C23
|
| Resumo: |
We examine the affect of retail and manufacturer coupons on the nutritional quality of breakfast cereal purchases made by households. Using household level purchase data we find that coupon usage has a significant impact on the nutritional quality of cereals purchased by households. Specifically, we find that the average sugar content decreases and the fiber content increases. This suggests that coupons have a positive impact on the nutritional quality of cereals purchased by households, holding all other factors constant. Given the prolific use of coupons by households and the fact that they offer both a price discount and an advertisement for products, they might be an effective way to help guide consumers to healthier food choices.
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| Tipo: |
Conference Paper or Presentation
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| Idioma: |
Inglês
|
| Identificador: |
http://purl.umn.edu/103661
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| Relação: |
Agricultural and Applied Economics Association>2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania
Selected Paper
12708
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| Formato: |
23
|
