| Registro completo |
| Provedor de dados: |
AgEcon
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| País: |
United States
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| Título: |
The Value of Countermarketing Information to Smokers: Evidence from Field Auctions
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| Autores: |
Rousu, Matthew C.
Nonnemaker, James
Farrelly, Matthew
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| Data: |
2009-04-28
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| Ano: |
2009
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| Palavras-chave: |
Field auctions
Value of information
Cigarettes
Consumer/Household Economics
Health Economics and Policy
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| Resumo: |
Information about cigarettes can help smokers come to an informed decision about what cigarettes to purchase. Countermarketing information, which helps counter potentially biased marketing information, can fill this void, but little is known about the value of this information to smokers. In this paper, we use data from experimental auctions to estimate the value of countermarketing information to smokers. We find that countermarketing information has significant value to smokers who have been exposed to marketing information from tobacco companies, but we find no evidence it provides value to smokers not exposed to marketing information
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| Tipo: |
Conference Paper or Presentation
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| Idioma: |
Inglês
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| Identificador: |
http://purl.umn.edu/49219
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| Relação: |
Agricultural and Applied Economics Association>2009 Annual Meeting, July 26-28, 2009, Milwaukee, Wisconsin
Selected paper
613200
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| Formato: |
28
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