| Registro completo |
| Provedor de dados: |
AgEcon
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| País: |
United States
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| Título: |
Does Institutional Loyalty Hypothesis Really Work?: The Case of MTSU Student and Employee Preferences toward MTSU-Produced Milk
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| Autores: |
Djunaidi, Harjanto
Johnston, Tony V.
Redd, Tim
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| Data: |
2005-01-10
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| Ano: |
2005
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| Palavras-chave: |
Consumer/Household Economics
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| Resumo: |
Proponents of the institutional loyalty hypothesis suggest that students and/or employees of educational institutions are motivated to buy and willing to pay premium prices for products that carry the institution's name. This hypothesis is rejected based on ANOVA, Post Hoc, and cross tabulation tests.
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| Tipo: |
Conference Paper or Presentation
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| Idioma: |
Inglês
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| Identificador: |
15517
http://purl.umn.edu/35503
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| Editor: |
AgEcon Search
|
| Relação: |
Southern Agricultural Economics Association>2005 Annual Meeting, February 5-9, 2005, Little Rock, Arkansas
Selected Paper
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| Formato: |
11
application/pdf
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