| Registro completo |
| Provedor de dados: |
AgEcon
|
| País: |
United States
|
| Título: |
Consumer Acceptance and Willingness to Pay for Blueberry Products with Nonconventional Attributes
|
| Autores: |
Hu, Wuyang
Woods, Timothy A.
Bastin, Sandra
|
| Data: |
2009-04-02
|
| Ano: |
2009
|
| Palavras-chave: |
Blueberries
Conjoint experiment
Kentucky
Willingness to pay
Agribusiness
Demand and Price Analysis
Food Consumption/Nutrition/Food Safety
D12
Q13
|
| Resumo: |
Consumer acceptance and willingness to pay for three nonconventional attributes associated with six processed blueberry products was examined through an in-store conjoint experiment survey. Both credence and experience attributes were considered, including whether the products were produced locally, and whether they were organic or sugar-free. The results indicate heterogeneity in consumer preference and willingness to pay for different attributes across product categories. Local products and organic formulations generally received positive willingness to pay across all products. This information has implications for blueberry growers and retailers who are trying to create and position value-added products for maximum revenue.
|
| Tipo: |
Journal Article
|
| Idioma: |
Inglês
|
| Identificador: |
http://purl.umn.edu/48753
|
| Relação: |
Journal of Agricultural and Applied Economics>Volume 41, Number 01, April 2009
|
| Formato: |
14
|
