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Provedor de dados:  AgEcon
País:  United States
Título:  Fast Food, Addiction, and Market Power
Autores:  Richards, Timothy J.
Patterson, Paul M.
Hamilton, Stephen F.
Data:  2008-03-19
Ano:  2007
Palavras-chave:  Addiction
Brand loyalty
Fast food
Generalized method of moments
Hedonic pricing
Nutrients
Shadow values
Demand and Price Analysis
Food Consumption/Nutrition/Food Safety
Resumo:  Many attribute the rise in obesity since the early 1980's to the overconsumption of fast food. A dynamic model of a different-product industry equilibrium shows that a firm with market power will price below marginal cost in a steady-state equilibrium. A spatial hedonic pricing model is used to test whether fast food firms set prices in order to exploit their inherent addictiveness. The results show that firms price products dense in addictive nutrients below marginal cost, but price products high in nonaddictive nutrients higher than would be the case in perfect competition.
Tipo:  Journal Article
Idioma:  Inglês
Identificador:  29193

http://purl.umn.edu/7077
Relação:  Journal of Agricultural and Resource Economics>Volume 32, Number 03, December 2007
Formato:  23
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