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Provedor de dados:  AgEcon
País:  United States
Título:  Farmers Markets: Market Attributes, Market Managers and Other Factors Determining Success
Autores:  Rimal, Arbindra
Onyango, Benjamin M.
Bailey, Jessica
Data:  2010-05-05
Ano:  2010
Palavras-chave:  Marketing
Resumo:  The objective of the study is to examine factors affecting the organization and success of farmers markets. A survey was conducted among vendors and market managers in Missouri. The preliminary results indicated that location of the farmers market, absence of wholesalers, and degree of supervision by market managers, market managers household attribute including children in the household determined level of success. Level of success was represented by number of vendor participation at the peak of the season. Farmer market attributes including parking spaces and petting zoos played crucial role in bringing in patrons, therefore increasing vendor participation. Uniform pricing policy was important to attract more vendors.
Tipo:  Conference Paper or Presentation
Idioma:  Inglês
Identificador:  http://purl.umn.edu/61651
Relação:  Agricultural and Applied Economics Association>2010 Annual Meeting, July 25-27, 2010, Denver, Colorado
Selected Paper
11291
Formato:  12
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