| Registro completo |
| Provedor de dados: |
AgEcon
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| País: |
United States
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| Título: |
Bánffi Soda Limited Partnership
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| Autores: |
Kiserdi-Pallo, Imola
Baker, Gregory A.
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| Data: |
2010-11-09
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| Ano: |
2010
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| Palavras-chave: |
Strategy
Competitor analysis
Soda water
Hungary
Teaching case
Agribusiness
Q10
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| Resumo: |
Teaching Notes available: ifamr@ifama.org; Author video:http://www.youtube.com/user/ifamr1#p/u/10/XRwmg7ahg0M
The Bánffi Soda Limited Partnership (Bánffi) case describes a small, family-owned Hungarian soda water producer. The company faces several challenges, including declining industry sales, changing market structure, and increasingly popular substitute products. The case challenges students to work with the limited company, market, and industry information that is typically available to small businesses. Students are asked to summarize the competitive situation for the company and develop and analyze several alternatives to help the company improve profitability.
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| Tipo: |
Journal Article
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| Idioma: |
Inglês
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| Identificador: |
http://purl.umn.edu/96328
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| Relação: |
International Food and Agribusiness Management Review>Volume 13, Issue 4, 2010
Volume 13
Issue 4
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| Formato: |
11
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