| Registro completo |
| Provedor de dados: |
AgEcon
|
| País: |
United States
|
| Título: |
Comparing Willingness to Pay for Organic, Natural, Locally Grown, and State Marketing Program Promoted Foods in the Mid-Atlantic Region
|
| Autores: |
Onken, Kathryn A.
Bernard, John C.
Pesek, John D., Jr.
|
| Data: |
2011-06-02
|
| Ano: |
2011
|
| Palavras-chave: |
Organic
Natural
Locally grown
State marketing program
Choice experiment
Consumer/Household Economics
Demand and Price Analysis
Marketing
|
| Resumo: |
A choice experiment of Mid-Atlantic consumers was conducted to determine marginal willingness to pay for the attributes organic, natural, locally grown, and state marketing program promoted for strawberry preserves. The influence of purchasing venue on willingness to pay was also examined. Results indicated a price premium when purchased at a farmers market across all five states and versions. Organic was preferred to natural in only one state. Preference ordering between local and state program promoted varied. Consumers in Maryland and Pennsylvania clearly preferred local, while those in New Jersey seemed most likely to prefer the state program version.
|
| Tipo: |
Journal Article
|
| Idioma: |
Inglês
|
| Identificador: |
http://purl.umn.edu/106065
|
| Relação: |
Agricultural and Resource Economics Review> Volume 40, Number 1, April 2011
|
| Formato: |
15
|
|
