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Provedor de dados:  AgEcon
País:  United States
Título:  The Effect Demographics Have On The Demand For Orange Juice
Autores:  Davis, Andrew
Gunderson, Michael A.
Brown, Mark G.
House, Lisa
Data:  2008-04-21
Ano:  2008
Palavras-chave:  Food Consumption/Nutrition/Food Safety
Marketing
Resumo:  This paper investigates how the demand for orange juice is affected by the demographics of consumers. There are many variables in the orange juice demand equation and demographics are only one. Demographic variables are important in determining the tastes and preferences of different regions. The data that has been collected is weekly data over a two year period of time. The seemingly unrelated regression method will be used to examine the data. This project will be beneficial to orange juice advertising firms and companies that sell orange juice.
Tipo:  Conference Paper or Presentation
Idioma:  Inglês
Identificador:  29320

http://purl.umn.edu/6794
Relação:  Southern Agricultural Economics Association>2008 Annual Meeting, February 2-6, 2008, Dallas, Texas
Formato:  14
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