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Provedor de dados:  AgEcon
País:  United States
Título:  Food safety risk perceptions as a tool for market segmentation: The USA poultry meat market
Autores:  Onyango, Benjamin M.
Rimal, Arbindra
Miljkovic, Dragan
Hallman, William K.
Data:  2009-01-16
Ano:  2009
Palavras-chave:  Avian Influenza
Market segmentation
Poultry industry
Consumer/Household Economics
Food Consumption/Nutrition/Food Safety
Resumo:  This study uses data from a 2006 survey on potential AI outbreak in USA to explore application of risk perceptions as a segmentation tool in the poultry meat market. Preliminary results from principal component analysis (PCA) suggest that the poultry meat specific safety level will drive people consumption choices in AI outbreak. Based on the perceived safety level, poultry meat product market was categorized into: (1) the home cooked and familiar brands; (2) the technological/novel; and (3) organic/fast food poultry products. The results further show differential public trust AI advice across institutions.
Tipo:  Conference Paper or Presentation
Idioma:  Inglês
Relação:  Southern Agricultural Economics Association>2009 Annual Meeting, January 31-February 3, 2009, Atlanta, Georgia
Formato:  16

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