| Registro completo |
| Provedor de dados: |
AgEcon
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| País: |
United States
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| Título: |
DIFFERENCES IN CONSUMERS OF FRESH TOMATOES AT FOUR RETAIL VENUES
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| Autores: |
Brumfield, Robin G.
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| Data: |
2002-07-25
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| Ano: |
1994
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| Palavras-chave: |
Consumer/Household Economics
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| Resumo: |
This paper presents the results of surveys of fresh tomato consumers conducted in 1990 in four New Jersey produce venues: a supermarket, a farmers' market, an at-the-farm store, and two roadside stands. The surveys were conducted through face-to-face interviews. Consumers' preferences, purchasing patterns, attitudes and demographics were examined. Results of the surveys suggest that supermarkets should emphasize price and convenience in marketing fresh tomatoes; whereas farmers' markets, at-the-farm stores, and roadside stands should emphasize taste and freshness.
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| Tipo: |
Journal Article
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| Idioma: |
Inglês
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| Identificador: |
5330
http://purl.umn.edu/26639
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| Editor: |
AgEcon Search
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| Relação: |
Journal of Food Distribution Research>Volume 25, Number 1, February 1994
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| Formato: |
10
application/pdf
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