| Registro completo |
| Provedor de dados: |
AgEcon
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| País: |
United States
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| Título: |
Measuring the Effectiveness of Lamb Advertising and Promotion: An Updated Analysis
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| Autores: |
Capps, Oral, Jr.
Williams, Gary W.
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| Data: |
2010-06-03
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| Ano: |
2006
|
| Palavras-chave: |
Lamb
Advertising
Lamb Promotion
Livestock Production/Industries
Marketing
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| Resumo: |
This report updates a previous tentative analysis of the effectiveness of the Lamb Checkoff Program in shifting out the demand for American lamb. The main conclusion is that program has resulted in roughly 8.4 additional pounds of total lamb consumption per dollar spent on advertising and promotion and $44.60 in additional lamb sales per dollar spent on advertising and promotion.
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| Tipo: |
Report
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| Idioma: |
Inglês
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| Identificador: |
http://purl.umn.edu/90754
|
| Relação: |
Texas A&M University>Agribusiness, Food, and Consumer Economics Research Center>Reports
CM
01-06
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| Formato: |
15
|
