| Registro completo |
| Provedor de dados: |
AgEcon
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| País: |
United States
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| Título: |
CONSUMERS’ WILLINGNESS TO PAY FOR MILK QUALITY ATTRIBUTES
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| Autores: |
Berges, Miriam E.
Casellas, Karina S.
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| Data: |
2009-06-30
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| Ano: |
2009
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| Palavras-chave: |
Willingness to pay
Quality attributes
Fluid milk
Contingent Valuation
Agricultural and Food Policy
Consumer/Household Economics
Demand and Price Analysis
Food Consumption/Nutrition/Food Safety
Research Methods/ Statistical Methods
C25
D13
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| Resumo: |
This study was financed by Project ALCUE-FOOD. Work package 3 (INTA, COPAL, EMBRAPA, CIRAD, CECYT, INIA, INAP). “From European fork to Latin American farm”: an innovative networking platform for EU–LAC partnerships in food quality and safety R&D
Supply and the demand for food products have experienced important changes in the last decades. From the supply side, the firms produce a great variety of products and quality and standards requirements are implemented along the supply chain. From the demand side, new preferences for food products arise promoted by socio-demographic and consumer behavior changes. Additional nutrients and enhanced production processes are considered quality attributes over which consumer decides at the purchase choice. Following contingent valuation method, this paper evaluates willingness to pay for quality attributes using fluid milk as study case and the data of a consumer survey conducted in Mar del Plata city, Argentina. Our results suggest a low willingness to pay in spite of consumers’ concerns about food quality. WTP rises with the level of information they process and with quality and food safety priorities rather than price at purchasing food.
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| Tipo: |
Conference Paper or Presentation
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| Idioma: |
Inglês
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| Identificador: |
http://purl.umn.edu/51746
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| Relação: |
International Association of Agricultural Economists>2009 Conference, August 16-22, 2009, Beijing, China
Contributed Paper
747
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| Formato: |
19
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