| Registro completo |
| Provedor de dados: |
AgEcon
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| País: |
United States
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| Título: |
A Survey of Greek Agricultural E-Markets
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| Autores: |
Manouselis, Nikos
Konstantas, A.
Palavitsinis, N.
Costopoulou, Constantina
Sideridis, Alexander B.
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| Data: |
2010-02-22
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| Ano: |
2009
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| Palavras-chave: |
Internet
E-commerce
E-markets
Agriculture
Agri-food sector
Survey
Consumer/Household Economics
Marketing
|
| Resumo: |
The role that information technology plays in today’s business activities has led to an increase in firms using and/or deploying e-markets online. This development undoubtedly affects the agri-food sector, since a large number of agricultural firms are demonstrating or are expected to demonstrate e-commerce activities. This paper aims to provide an overview of the current status of agricultural e-markets in Greece, by presenting results from an analysis of 100 cases. Results indicate that Greek e-markets may still have a rather low degree of sophistication, but they demonstrate a strong B2B orientation, as well as an outreach for international customer bases.
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| Tipo: |
Journal Article
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| Idioma: |
Inglês
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| Identificador: |
http://purl.umn.edu/58282
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| Relação: |
Agricultural Economics Review>Volume 10, Issue 1, January 2009
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| Formato: |
16
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|
