| Registro completo |
| Provedor de dados: |
AgEcon
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| País: |
United States
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| Título: |
EL CONSUMIDOR DE FRUTAS Y VERDURAS ECOLÓGICAS: HOMO EST TEMPERATUS
O CONSUMIDOR DE FRUTAS E VERDURAS ECOLOGICAS: HOMO EST TEMPERATUS
The consumer of environmentally friendly fruits and vegetables: homo est temperatus
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| Autores: |
Meneses, Gonzalo Dias
Rodriguez, Julia Nieves
Martel, Manuel Lopes
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| Data: |
2009-01-10
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| Ano: |
2009
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| Palavras-chave: |
Involvement
Motivation
Organic agriculture
Consumer
Communication
Agribusiness
Agricultural Finance
Industrial Organization
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| Resumo: |
The aim of this work is to analyze the model of consumer involvement with organic fruits and vegetables. An empirical survey was carried out using a 371 sample size questionnaire, which allowed for both path and multigroups analysis to be done. Based on the results obtained, we can affirm that the level of motivation to consume organic fruits and vegetables is intermediate, as the predominant motives are safety and self-realisation, and the volition model follows an inverse theoretical learning process. Furthermore, there is more than one model, since both gender and income influence significantly the involvement with organic food. Contradicting the predominant theoretical paradigm, this work tries to develop practical implications for organic food communication campaigns.
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| Tipo: |
Journal Article
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| Idioma: |
Espanhol
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| Identificador: |
http://purl.umn.edu/62146
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| Relação: |
Organizações Rurais e Agroindustriais/Rural and Agro-Industrial Organizations>Volume 11, Number 1, January/April 2009
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| Formato: |
14
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