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Provedor de dados:  AgEcon
País:  United States
Título:  Consumer Preferences for Olive Oil in Tirana, Albania
Autores:  Chan-Halbrendt, Catherine
Zhllima, Edvin
Sisior, Gwendalyn
Imami, Drini
Leonetti, Luciano
Data:  2010-08-31
Ano:  2010
Palavras-chave:  Olive oil
Albania
Latent Class
Consumer preference
Conjoint choice
Experiment
Consumer/Household Economics
Crop Production/Industries
Research Methods/ Statistical Methods
Resumo:  Increase in urban middle income consumers along with consolidation of the retail sector has created changes in olive oil consumption preferences in Albania. The objective of this study is to inform stakeholders in the olive oil industry about consumer preferences. A Conjoint Choice Experiment (CCE) was used to design the survey and latent class approach used to analyze the data. The results show a strong preference for domestic olive oil and small niche markets that cater to specific consumers. The study also shows a gap between preference and reality that needs to be addressed by the stakeholders in the olive oil industry.
Tipo:  Journal Article
Idioma:  Inglês
Identificador:  http://purl.umn.edu/93559
Relação:  International Food and Agribusiness Management Review>Volume 13, Issue 3, 2010
13
3
Formato:  20
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