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Provedor de dados:  AgEcon
País:  United States
Título:  Does Limited Access at School Result in Compensation at Home?-The Effect of Soft Drink Bans in Schools on Purchase Patterns outside of Schools
Autores:  Huang, Rui
Kiesel, Kristin
Data:  2010-05-04
Ano:  2010
Palavras-chave:  Food Consumption/Nutrition/Food Safety
Health Economics and Policy
Resumo:  Replaced with revised version of paper 07/23/10.

This paper investigates the effects of banning soft drinks in schools on purchases outside of school. We utilize unique household-level and store-level data sources in combination with time-series and cross-sectional variation of state-level regulations in a difference-in-differences(DD) approach. We detect a decrease in the overall trend in sales, but observe this downward trend in households with and without children, as well as in states with and without regulation. Controlling for advertising allows us to further reject that leading brands intensify their advertising efforts and target children to potentially offset their reduced presence at schools. Finally, we find no evidence of substitution effects among possible beverage product alternatives. Our analysis therefore suggests that soft drink bans at school reduce overall soft drink consumption as school age children do not compensate for this limited availability at home.
Tipo:  Conference Paper or Presentation
Idioma:  Inglês
Identificador:  http://purl.umn.edu/61593
Relação:  Agricultural and Applied Economics Association>2010 Annual Meeting, July 25-27, 2010, Denver, Colorado
Selected Paper
11537
Formato:  63
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