| Registro completo |
| Provedor de dados: |
AgEcon
|
| País: |
United States
|
| Título: |
A LOCATIONAL ANALYSIS OF LANDSCAPE PLANT RETAIL OUTLETS IN GEORGIA
|
| Autores: |
McClellan, Chandler
Turner, Steven C.
Gunter, Lewell F.
Stegelin, Forrest E.
|
| Data: |
2004-01-16
|
| Ano: |
2004
|
| Palavras-chave: |
Marketing
|
| Resumo: |
GIS is an emerging marketing tool. This study examines the Georgian landscape plant retail market using GIS in conjunction with other traditional market research tools. Spending and logistic regression propensity scores are analyzed for prevailing geographic patterns. This allows retailers to make store location decisions by identifying underserved markets.
|
| Tipo: |
Conference Paper or Presentation
|
| Idioma: |
Inglês
|
| Identificador: |
12377
http://purl.umn.edu/34642
|
| Editor: |
AgEcon Search
|
| Relação: |
Southern Agricultural Economics Association>2004 Annual Meeting, February 14-18, 2004, Tulsa, Oklahoma
Selected Paper
|
| Formato: |
19
application/pdf
|
