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Provedor de dados:  AgEcon
País:  United States
Título:  Getting to the Top of Mind: How Reminders Increase Saving
Autores:  Karlan, Dean S.
McConnell, Margaret
Mullainathan, Sendhil
Zinman, Jonathan
Data:  2010-07-15
Ano:  2010
Palavras-chave:  Intertemporal consumer choice
Savings
Attention
Consumer/Household Economics
Financial Economics
D91
E21
Resumo:  We develop and test a simple model of limited attention in intertemporal choice. The model posits that individuals fully attend to consumption in all periods but fail to attend to some future lumpy expenditure opportunities. This asymmetry generates some predictions that overlap with models of present-bias. Our model also generates the unique predictions that reminders may increase saving, and that reminders will be more effective when they increase the salience of a specific expenditure. We find support for these predictions in three field experiments that randomly assign reminders to new savings account holders.
Tipo:  Working or Discussion Paper
Idioma:  Inglês
Identificador:  http://purl.umn.edu/92001
Relação:  Yale University>Economic Growth Center>Center Discussion Papers
Economic Growth Center Discussion Paper
988
Formato:  40
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