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Provedor de dados:  AgEcon
País:  United States
Título:  Trust in the US‐EU Fruit and Vegetable Chain: Do US Exporters Understand EU Importers?
Autores:  Ameseder, Christoph
House, Lisa
Haas, Rainer
Meixner, Oliver
Fritz, Melanie
Dahl, Ellie
Hofstede, Gert Jan
Data:  2011-02-18
Ano:  2010
Palavras-chave:  Trust
Perceived trust
Importance of trust factors business transaction
Supply chain
Fruit and vegetable
Agricultural and Food Policy
Farm Management
Food Consumption/Nutrition/Food Safety
Production Economics
Research Methods/ Statistical Methods
Resumo:  Research on organizational and inter‐organizational trust has become an important field in management and marketing literature, as it is perceived as a pivotal aspect of business transactions. However, clarifications are still needed on the issue of whom we trust; is the person whom we are trading with trusted, or the organization, or just the product‐quality? Not only has this question not been answered within this field of research, neither have cultural differences have been described to any great extent. Additionally, if the perceived factors important to establish trusting relationships may or may not be the same on the buyers and the sellers side in international business transaction in food chains. The primary objective of this research study therefore is to identify how well US exporters understand the elements of trust that establish strong relationships with EU importers. The Analytical Hierarchy Process was used to evaluate the importance of different trust elements in interviews conducted with US exporters and EU importers of fruits and vegetables. Results are compared, providing both a picture of the important facets of trust, as well as whether the partners understand the perspectives of the other partner.
Tipo:  Conference Paper or Presentation
Idioma:  Inglês
Identificador:  ISBN 978-3-941766-03-7
Relação:  International European Forum on System Dynamics and Innovation in Food Networks>2010 International European Forum, February 8-12, 2010, Innsbruck-Igls, Austria
Formato:  10

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