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Provedor de dados:  AgEcon
País:  United States
Título:  How Do Restaurants Benefit from Various Components of a Regional Promotion Campaign?
Autores:  Xie, Ran
Isengildina-Massa, Olga
Carpio, Carlos E.
Data:  2012-05-25
Ano:  2012
Palavras-chave:  WTP
Mixed Logit Model
SUR Model
Discrete Choice Model
Agribusiness
Agricultural and Food Policy
Political Economy
Production Economics
Research Methods/ Statistical Methods
Resumo:  This study analyses the economic value of various components of the Certified South Carolina Grown Campaign from the perspective of participating restaurants. A stated-preference choice experiment was conducted as part of the restaurant survey to estimate the willingness to pay (WTP) for each campaign component using a mixed logit model. Individual level WTP was calculated in order to explore the relationship between WTP and characteristics of restaurants. Results indicate that three existing components--Labeling, Multimedia Advertising, and "Fresh on the Menu" have significant positive economic value.
Tipo:  Presentation
Idioma:  Inglês
Identificador:  http://purl.umn.edu/123921
Relação:  Agricultural and Applied Economics Association>2012 Annual Meeting, August 12-14, 2012, Seattle, Washington
Poster
815
Formato:  2
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