| Registro completo |
| Provedor de dados: |
AgEcon
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| País: |
United States
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| Título: |
Consumer Willingness to Pay for "Second-Generation" Genetically Engineered Products and the Role of Marketing Information
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| Autores: |
Rousu, Matthew C.
Monchuk, Daniel C.
Shogren, Jason F.
Kosa, Katherine M.
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| Data: |
2008-09-23
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| Ano: |
2005
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| Palavras-chave: |
Auctions
BDM mechanism
Cigarettes
Field experiment
Genetically engineered foods
Second-generation
C91
Q18
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| Resumo: |
Environmental and consumer groups have called for mandatory labeling of genetically engineered (GE) food products in the United States, stating that consumers have the “right to know.” Herein, we use a nonhypothetical field experiment to examine the willingness to pay for GE-labeled products, using the only second-generation GE product currently on the U.S. market-GE cigarettes. Our results suggest consumers pay less for GE-labeled cigarettes when marketing information is absent. But, when presented with marketing information on the attributes of the cigarette, we find no evidence that consumers pay less for GE-labeled cigarettes.
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| Tipo: |
Journal Article
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| Idioma: |
Inglês
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| Identificador: |
http://purl.umn.edu/43501
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| Relação: |
Journal of Agricultural and Applied Economics>Volume 37, Number 03, December 2005
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| Formato: |
11
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