| Registro completo |
| Provedor de dados: |
AgEcon
|
| País: |
United States
|
| Título: |
What Influences Consumer Choice of Fresh Produce Purchase Location?
|
| Autores: |
Bond, Jennifer Keeling
Thilmany, Dawn D.
Bond, Craig A.
|
| Data: |
2009-04-02
|
| Ano: |
2009
|
| Palavras-chave: |
Agribusiness
Demand and Price Analysis
Food Consumption/Nutrition/Food Safety
C35
C42
Q13
|
| Resumo: |
There is evidence that consumers are increasingly purchasing food directly from local producers, but little is understood about which market-specific, intrinsic, extrinsic, and demographic attributes influence the probability of preferring to purchase fresh produce through direct-market channels. A multinomial logit model is used to analyze a national dataset of fresh produce consumers with a focus on exploring differences among those that prefer to purchase direct always, occasionally (seasonally and as a secondary source), and never. Results suggest that to increase patronage and loyalty of current customers, producers may emphasize the availability of fresh, superior, vitamin-rich, and locally-grown produce at market locations through booth displays, ads in magazines, radio spots, and electronic newsletters. To attract new customers who do not currently admit a preference for purchasing direct, producers may find greater success by locating in convenient-to-reach venues, showcasing a variety of colorful offerings, and working to enhance the overall aesthetic appeal of market locations.
|
| Tipo: |
Journal Article
|
| Idioma: |
Inglês
|
| Identificador: |
http://purl.umn.edu/48755
|
| Relação: |
Journal of Agricultural and Applied Economics>Volume 41, Number 01, April 2009
|
| Formato: |
14
|
|
