| Registro completo |
| Provedor de dados: |
AgEcon
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| País: |
United States
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| Título: |
On the Use of Multi-Unit Auctions in Measuring Consumers’ Willingness to Pay for Food Products
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| Autores: |
Akaichi, Faiçal
Nayga, Rodolfo M., Jr.
Gil, Jose Maria
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| Data: |
2010-04-28
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| Ano: |
2010
|
| Palavras-chave: |
Multi-unit auctions
Willingness to pay
Demand curve
Consumer surplus
Price discounts.
Agribusiness
Consumer/Household Economics
Marketing
Research Methods/ Statistical Methods
C91
D12
D44
M31
|
| Resumo: |
This paper proposes the use of multi-unit auctions in studying consumers’ willingness to pay (WTP) for food products in a multi-unit shopping scenario. We show how this method can overcome the limitations of single-unit experimental auctions in obtaining useful information related to WTP for not just the first unit but also subsequent units of a product, the demand curve, consumer surplus, the determinants of consumers’ WTP for each auctioned unit, and the effect of potential price discount strategies.
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| Tipo: |
Conference Paper or Presentation
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| Idioma: |
Inglês
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| Identificador: |
http://purl.umn.edu/60983
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| Relação: |
Agricultural and Applied Economics Association>2010 Annual Meeting, July 25-27, 2010, Denver, Colorado
Selected Poster
10467
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| Formato: |
1
|
