| Registro completo |
| Provedor de dados: |
AgEcon
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| País: |
United States
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| Título: |
If You Can't Trust the Farmer, Who Can You Trust? The Effect of Certification Types on Purchases of Organic Produce
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| Autores: |
Ward, Ruby A.
Hunnicutt, Lynn
Keith, John E.
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| Data: |
2008-01-14
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| Ano: |
2004
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| Palavras-chave: |
Asymmetric information
Certification
Ordered probit
Organic produce
Agribusiness
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| Resumo: |
An information asymmetry exists in the market for organic produce since consumers cannot determine whether produce is organically or conventionally grown. Various methods may solve this problem including signaling, reputation, and certification. Signaling and reputation may not work well, because signals are noisy, and reputation may be difficult for a producer to establish. Certification of the farm and its growing methods shows the most promise. A survey instrument testing the efficacy of certification is presented along with empirical analysis suggesting that no notable difference existed between independent certification methods, although independent certification had significantly different effects than self-certification.
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| Tipo: |
Journal Article
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| Idioma: |
Inglês
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| Identificador: |
28283
http://purl.umn.edu/8145
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| Editor: |
AgEcon Search
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| Relação: |
International Food and Agribusiness Management Review>Volume 07, Issue 01, 2004
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| Formato: |
18
application/pdf
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